Product Marketing Assistant Manager (REF: LG)

Pasona HR Malaysia Sdn Bhd; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Pasona HR Malaysia Sdn Bhd is recruiting for a Product Marketing professional in Selangor to drive category performance through data-driven insights and targeted campaigns. You will translate sales data into actionable marketing plans and collaborate with Merchandising and Inventory teams to optimize stock and promotions.

The role demands 5-7 years of experience, strong analytical skills, and the ability to manage multiple projects in a fast-paced retail environment.

Qualifications

• 5-7 years of experience in Product Marketing or related field.
• Strong commercial mindset with the ability to interpret sales and inventory data.
• Experience with business performance tracking and marketing effectiveness measurement.
• Comfortable handling large datasets and deriving insights.
• Ability to manage multiple projects in a fast-paced retail environment.
• Strong numerical and analytical attention to detail.

Responsibilities

• Monitor and analyze category sales performance weekly and monthly.
• Translate sales trends and market insights into actionable marketing plans.
• Track campaign performance using KPIs like sales uplift and ROI.
• Prepare business reviews with data-driven recommendations.
• Collaborate with Merchandising Planning and Inventory to tackle slow-moving stock.
• Support development and execution of integrated marketing campaigns.
• Coordinate campaigns across online and offline touchpoints.
• Manage campaign timelines and stakeholder communications.
• Monitor budgets and ensure efficient use of resources.
• Analyze customer behavior and market trends to identify growth opportunities.
• Gather feedback from stores and customers to refine marketing strategies.

Skills

Data analysis

Marketing analytics

Business acumen

Project management

Retail experience

Job description

A renowned global apparel retailer famous for high-quality, functional, everyday clothing. Operating thousands of stores worldwide, they are known for their fast-paced, customer-first environment, operational excellence, and clear structured career progression. They are currently seeking driven individuals to join their expanding team.

Job Descriptions:

Monitor and analyze weekly and monthly category sales performance, identifying opportunities and risks.

Translate sales trends, customer demand patterns, inventory levels, and market insights into actionable marketing plans.

Track campaign performance through key business KPIs including sales uplift, sell-through rates, conversion rates, stock coverage, and ROI.

Prepare business reviews and performance reports for management with data-driven recommendations.

Work closely with Merchandising Planning and Inventory teams to identify slow-moving inventory and develop demand generation initiatives.

Conduct post-campaign analysis to evaluate effectiveness and improve future marketing strategies.

Support the development and execution of integrated marketing campaigns for assigned product categories.

Coordinate campaign implementation across online and offline touchpoints.

Manage campaign timelines and stakeholder communications to ensure smooth execution.

Monitor campaign budgets and ensure efficient utilization of resources.

Collaborate with internal stakeholders and external agencies to deliver high-quality campaign assets.

Support product launch initiatives and seasonal marketing activities.

Analyze customer behavior, competitor activities, and market trends to identify growth opportunities.

Develop category knowledge and recommend strategies to improve customer engagement and sales performance.

Gather feedback from stores and customers to continuously refine marketing approaches.

Job Requirements:

5-7 years of experience in Product Marketing or any related field.

Strong commercial mindset with the ability to interpret sales and inventory data to drive business decisions.

Experience working with business performance tracking, marketing effectiveness measurement & etc.

Comfortable handling large datasets and deriving actionable insights from data.

Ability to manage multiple projects simultaneously in a fast-paced retails environment.

Strong numerical and analytical ability with high attention to detail.

Additional Information:

Working Hours: Mon-Fri, 9am - 6pm