Assistant Manager, Marketing

Asian Pac Holdings Bhd; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Benefits offered by this job

Medical Comprehensive Insurance Cover­

Staff Priority

Job summary

Asian Pac Holdings Berhad (APHB) is seeking a dynamic Assistant Marketing Manager to drive strategic marketing initiatives across our mall portfolio in Malaysia. You will lead campaigns, brand positioning, and loyalty programs, working closely with tenants and cross-functional teams.

The role requires a Bachelor's degree in Marketing or related field and at least seven years of experience in shopper marketing or retail settings.

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• Minimum 7 years of relevant experience in marketing, preferably in malls/retail.
• Proven track record in marketing campaigns and loyalty programs.
• Strong knowledge of digital marketing, social media, and analytics.
• Excellent leadership, communication, and stakeholder management.
• Creative thinker able to translate ideas into campaigns.
• Proficient in MS Office and marketing tools/platforms.

Responsibilities

• Develop, implement, and monitor marketing plans.
• Establish brand positioning and campaigns to drive mall visibility and tenant sales.
• Conduct market research to identify consumer trends.
• Conceptualize and execute promotional campaigns and events.
• Collaborate with tenants and partners on marketing opportunities.
• Oversee advertising, PR, and digital content development.
• Develop loyalty program and drive engagement.
• Collaborate with Leasing, Operations and Project teams.
• Prepare marketing reports and manage budgets.

Skills

Digital marketing

Social media

Consumer analytics

Leadership

Communication

Stakeholder management

Creative thinking

MS Office

Marketing tools

Education

Bachelor's degree

Job description

About us

Asian Pac Holdings Bhd' is a leading real estate company with a strong presence in Malaysia. Our mission is to create value for our clients by providing exceptional commercial property management and leasing services. With a team of dedicated professionals and a commitment to innovation, we are well-positioned to help our clients achieve their goals.

What we offer

• Opportunities for professional development and career advancement
• Team-building activities and social events to foster a collaborative work culture

What you’ll be doing

• Develop, implement, and monitor marketing plans
• Establish brand positioning and campaigns to drive footfall, tenant sales, and overall mall visibility.
• Conduct market research to identify consumer trends and competitive activities to inform strategy.

2. Campaign & Event Management

• Conceptualize and execute promotional campaigns, festive events, and retail activations.
• Collaborate with tenants and external partners to co-create marketing opportunities.
• Oversee creative direction, advertising, PR, and digital content development.

3. Loyalty Program Development (collaboration with Group Marcom Manager)

• To develop an Imago Malls customer loyalty program
• Develop strategies to drive membership sign-ups, engagement, and retention.
• Track program performance and implement initiatives to maximize customer lifetime value.

4. Stakeholder & Cross-Functional Collaboration

• Work closely with Leasing to align marketing efforts with tenant mix strategies.
• Partner with Operations and Project teams to support retail management
• Build strong tenant relationships and provide marketing support to enhance tenant performance.

5. Reporting & Budget Management

• Prepare marketing reports, campaign evaluations, and performance dashboards.
• Manage marketing budgets efficiently to maximize ROI.
• Present updates and recommendations to the Centre Manager and Head of Malls Division.

What we’re looking for

• Bachelor’s Degree in Marketing, Business, Communications, or related field.
• Minimum 7 years of relevant experience marketing, preferably in shopping malls, retail, or consumer-focused industries.
• Proven track record in developing and executing successful marketing campaigns and loyalty programs.
• Strong knowledge of digital marketing, social media engagement, and consumer analytics.
• Excellent leadership, communication, and stakeholder management skills.
• Creative thinker with the ability to translate ideas into impactful campaigns.
• Proficiency in Microsoft Office and marketing tools/platforms.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as an Assistant Marketing Manager?
• Which of the following types of qualifications do you have?
• Which of the following Microsoft Office products are you experienced with?
• Do you have Digital Content Marketing experience?

Asian Pac Holdings Berhad (APHB) is a company listed on the Main Board of Bursa Malaysia. Incepted in 1913, the company and its subsidiary companies’ interests are principally focused towards operations in investment holdings, property development and investment, mall and carpark ownership and trading in building materials.

APHB’s tenets are built on long standing principles of good conduct, trust, and hard work. Despite adapting to the relevance of the modern work environment, APHB still holds fast to its core values; Respect, Honesty, Dedication and Excellence, as the basis of its future direction and growth.

APHB has striven in every account of its operations to raise the bar and distinguish itself in whatever it sets its goals on. And in doing so, it has in-tandem elevated communities and social living conditions by bringing modern conveniences and amenities to the regular citizen in various parts of the country.

The company’s overall vision is imbued in affecting a holistic and positive change to the nation and its people. As such, it remains relentless in engraving its insignia of quality and dedication as an imprint of its presence wherever its mission may take it.

With a strategically minded management team, foresight and land banks, APHB has over the last few years steadily demonstrated a transformation in becoming a dynamic and sustainable growth company.

As part of our continued growth, we seek dynamic, self-motivated and responsible individuals to join our Group of Companies.

Asian Pac Holdings Berhad (APHB) is a company listed on the Main Board of Bursa Malaysia. Incepted in 1913, the company and its subsidiary companies’ interests are principally focused towards operations in investment holdings, property development and investment, mall and carpark ownership and trading in building materials.

APHB’s tenets are built on long standing principles of good conduct, trust, and hard work. Despite adapting to the relevance of the modern work environment, APHB still holds fast to its core values; Respect, Honesty, Dedication and Excellence, as the basis of its future direction and growth.

APHB has striven in every account of its operations to raise the bar and distinguish itself in whatever it sets its goals on. And in doing so, it has in-tandem elevated communities and social living conditions by bringing modern conveniences and amenities to the regular citizen in various parts of the country.

The company’s overall vision is imbued in affecting a holistic and positive change to the nation and its people. As such, it remains relentless in engraving its insignia of quality and dedication as an imprint of its presence wherever its mission may take it.

With a strategically minded management team, foresight and land banks, APHB has over the last few years steadily demonstrated a transformation in becoming a dynamic and sustainable growth company.

As part of our continued growth, we seek dynamic, self-motivated and responsible individuals to join our Group of Companies.

Perks and benefits

• Medical Comprehensive Insurance Coverage
• Staff Priority

What can I earn as an Assistant Marketing Manager