Assistant Manager - Marcom (Mall - Sarawak)

Randstad Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

Career growth opportunities

Job summary

Randstad Malaysia is seeking an experienced Mall Marketing professional to lead strategic initiatives for a major Sarawak retail enclave. You will plan campaigns, partner with tenants, and manage media across traditional, OOH and digital channels.

The role calls for strong leadership, a creative mindset, and proven track record in mall marketing and events. Local market knowledge of Sarawak is essential for success.

Qualifications

• Diploma/Bachelor’s Degree in Marketing, Mass Communications, Business Administration or a related field.
• At least 3 years in Mall Marketing, Retail or Event Management with strong knowledge of the Sarawak or East Malaysia market.
• Strong connections, event planning skills, creative mindset, and good negotiation skills.
• Strong communication skills and leadership qualities.

Responsibilities

• Responsible for developing and executing strategic marketing initiatives to maximize shopper footfall and enhance the mall's brand presence.
• Footfall Generation: Plan, organize, and execute the mall’s annual marketing calendar, including major festive campaigns, weekend roadshows, and crowd-pulling events.
• Tenant Collaboration: Partner with retailers and tenants to design joint promotional activities and marketing campaigns that boost overall sales turnover.
• Campaign & Media Management: Oversee the mall’s advertising channels, encompassing traditional media, out-of-home (OOH) advertising, and digital/social media platforms.
• Vendor & Budget Management: Manage the assigned A&P budget effectively, negotiate with event vendors, and ensure seamless on-ground execution of all activities.
• Market Tracking: Monitor local retail trends and competitor activities within Sarawak to identify new promotional opportunities.

Skills

Property

Real Estate

Shopping Mall

Retail

Commercial

Marketing

Advertising & Promotions

A&P

Public Relations

Marketing communications

Mall Events

Event Management

Education

Bachelor Degree

Marketing

Job description

About the company

A reputable property conglomerate, owning and managing a substantial portfolio of diverse retail and commercial assets in Sarawak.

About the job

• Responsible for developing and executing strategic marketing initiatives to maximize shopper footfall and enhance the mall's brand presence.
• Footfall Generation: Plan, organize, and execute the mall’s annual marketing calendar, including major festive campaigns, weekend roadshows, and crowd-pulling events.
• Tenant Collaboration: Partner with retailers and tenants to design joint promotional activities and marketing campaigns that boost overall sales turnover.
• Campaign & Media Management: Oversee the mall’s advertising channels, encompassing traditional media, out-of-home (OOH) advertising, and digital/social media platforms.
• Vendor & Budget Management: Manage the assigned A&P budget effectively, negotiate with event vendors, and ensure seamless on-ground execution of all activities.
• Market Tracking: Monitor local retail trends and competitor activities within Sarawak to identify new promotional opportunities.

Skills and experience required

• Diploma/Bachelor’s Degree in Marketing, Mass Communications, Business Administration or a related field.
• At least 3 years in Mall Marketing, Retail or Event Management with strong knowledge of the Sarawak or East Malaysia market.
• Strong connections, event planning skills, creative mindset, and good negotiation skills.
• Strong communication skills and leadership qualities.

Culture and benefits

Your future employer is financially strong and has been growing rapidly in recent years, boasting a strong portfolio of completed, ongoing, and secured future projects. They offer a positive work environment supported by a trusting and supportive management team. The company rewards employees generously for good performance and emphasizes personal growth.

Experience

3 years

Skills

Property , Real Estate , Shopping Mall , Retail , Commercial , Marketing , Advertising & Promotions , A&P , Public Relations , Marketing communications (MarCom) , Mall Events , Event Management

Qualifications

no additional qualifications required

Education

Bachelor Degree