Executive/Senior Executive, Marketing (Mall)

Randstad Malaysia; Kuala Lumpur; On-site; MYR 42,000 - 66,000; Full time

Job summary

Randstad Malaysia is seeking a Marketing professional to lead strategy and planning for a lifestyle retail hub. The role covers market research, budgeting, and KPI tracking, and requires collaborating across departments to align marketing with corporate goals.

The candidate will oversee brand messaging, marketing collateral, and campaigns across digital and traditional channels, including social media, SEO/UX, and partnerships. 2–3 years' mall/real estate marketing experience preferred.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications or a related field.
• 2–3 years of marketing experience, preferably within the shopping mall or real estate development sector.
• Knowledge of real estate market dynamics and customer preferences is an added advantage.
• Proficient in MS Office, marketing software (such as Adobe Creative Suite), Google Analytics and social media tools.

Responsibilities

• Conduct market research and competitor analysis to identify industry trends, commercial opportunities, and customer preferences.
• Assist in setting clear marketing objectives, allocating budgets, and tracking KPIs.
• Collaborate with internal departments to align all marketing strategies with overall business goals.
• Maintain consistent brand messaging across all digital and print communication channels.
• Oversee the end-to-end development of marketing collateral (brochures, banners, presentations, and videos).
• Strengthen market positioning through strategic partnerships, sponsorships, and targeted brand campaigns.
• Manage social media channels with strategic, engagement-focused content.
• Design and manage paid advertising campaigns across Google Ads and Meta Ads to generate sales leads.
• Oversee SEO optimization and user experience (UX) to increase website traffic and improve online conversions.
• Track, analyze and report on key digital metrics to inform continuous strategy refinement.
• Plan and manage property launches, exhibitions, roadshows, and promotional events.
• Coordinate with vendors to ensure seamless event logistics and brand presence.
• Prepare periodic marketing reports and presentations for management review.

Skills

Marketing strategy

Brand management

Digital marketing

Event planning

Market intelligence

Advertising & Promotions

MarCom

Real estate marketing

Mall marketing

MS Office

Adobe Creative Suite

Google Analytics

Education

Bachelor's Degree

Tools

Adobe Creative Suite

Google Analytics

MS Office

Job description

About the company

A lifestyle retail hub that caters to the surrounding community as a one-stop shopping destination.

About the job

Marketing Strategy & Planning

• Conduct market research and competitor analysis to identify industry trends, commercial opportunities, and customer preferences.
• Assist in setting clear marketing objectives, allocating budgets, and tracking key performance indicators (KPIs).
• Collaborate with internal departments to align all marketing strategies with overall business goals.

Brand Management

• Maintain consistent brand messaging across all digital and print communication channels.
• Oversee the end-to-end development of marketing collateral (brochures, banners, presentations, and videos).
• Strengthen market positioning through strategic partnerships, sponsorships, and targeted brand campaigns.

Digital Marketing

• Manage social media channels (Facebook, Instagram, LinkedIn) with strategic, engagement-focused content.
• Design and manage paid advertising campaigns across Google Ads and Meta Ads to generate sales leads.
• Oversee SEO optimization and user experience (UX) to increase website traffic and improve online conversions.
• Track, analyze and report on key digital metrics to inform continuous strategy refinement.

Event Planning & Execution

• Plan and manage property launches, exhibitions, roadshows, and promotional events.
• Coordinate with vendors to ensure the seamless execution of event logistics and brand presence.
• Represent the company at events, engaging with prospective clients and partners to build strong brand affinity.

Market Intelligence & Reporting

• Track and report on the effectiveness of marketing initiatives and campaigns.
• Analyze campaign performance, customer feedback, and sales trends to continuously improve strategies.
• Prepare periodic marketing reports and presentations for management review.

Skills and experience required

• Bachelor's Degree in Marketing, Business Administration, Communications or a related field.
• 2–3 years of marketing experience, preferably within the shopping mall or real estate development sector.
• Knowledge of real estate market dynamics and customer preferences is an added advantage.
• Proficient in MS Office, marketing software (such as Adobe Creative Suite), Google Analytics and social media tools.

Culture and benefits

Your future employer is financially robust and has experienced rapid growth in recent years, with a solid portfolio of completed, ongoing, and upcoming projects. They foster a positive work environment, supported by a trusting and supportive management team. Employees are generously rewarded for strong performance, with a strong focus on personal growth and development.

Experience

2 years

Skills

Property , Real Estate , Mall , Mall Marketing , Marketing , Marketing Strategy , Retail , Brand Management , Digital Marketing , Event Planning , Market Intelligence , Advertising and Promotions (A&P) , Marketing Communications (MarCom)

Qualifications

no additional qualifications required

Education

Bachelor Degree