Assistant Manager - Brand Marketing & Communications

Sunway Putra Hotel; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Benefits offered by this job

Career progression opportunities

Wellness programs

Discounts on hotel stays

Flexible working arrangements

Job summary

Sunway Putra Hotel Kuala Lumpur is seeking an experienced Assistant Manager, Brand Marketing & Communications to lead brand marketing initiatives and coordinate multi-channel campaigns. You will work with internal teams and external partners to ensure consistent brand messaging and drive engagement across digital and traditional channels.

The role requires strong storytelling skills, content creation, and campaign planning capabilities, with fluency in English, Bahasa Malaysia and Mandarin.

Qualifications

• Proven experience in brand marketing, communications, digital marketing, PR, or a related role.
• Strong understanding of hotel marketing, branding, communications, social media, and promotional strategies.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong creative, conceptual, and storytelling abilities.
• Proficient in managing social media platforms and digital marketing channels.
• Experience in content creation, copywriting, campaign planning, and marketing communications.
• Strong project management, organizational, and multitasking skills.
• Able to work with internal teams and external partners.
• Fluency in English, Bahasa Malaysia and Mandarin.

Responsibilities

• Assist in developing and implementing integrated marketing and communications strategies aligned with the hotel’s business objectives and brand standards.
• Plan, coordinate, and execute marketing campaigns, promotions, events, and brand initiatives to drive awareness, engagement, and revenue.
• Manage the hotel’s digital and social media platforms, including content planning, copywriting, posting, and performance monitoring.
• Develop engaging marketing content for social media, websites, EDMs, newsletters, promotional materials, and other communication channels.
• Coordinate with internal departments to gather information and develop content to promote hotel facilities, rooms, dining outlets, events, and other offerings.
• Support the development and execution of public relations and media engagement initiatives to enhance visibility and reputation.
• Liaise with media, influencers, creative agencies, photographers, designers, and other external partners to support marketing activities.
• Assist in preparing marketing collaterals, presentations, signage, and brand-related assets.
• Monitor campaign performance and prepare reports and ROI analyses.
• Conduct market and competitor research to identify trends and opportunities.
• Support planning and execution of hotel events and promotions.
• Ensure all communications comply with brand guidelines and calendar.
• Work with Sales, Revenue, F&B, Rooms, and other departments to support revenue-generating initiatives.
• Assist in managing the marketing budget and resource allocation.
• Develop relationships with partners, media, and community organizations.
• Stay updated on hospitality and digital marketing trends.

Skills

Brand marketing

Communications

Digital marketing

Public relations

Social media

Content creation

Campaign planning

Project management

Multitasking

Microsoft Office

Tools

Microsoft Office

Design tools

Job description

We are seeking an experienced and dynamic Assistant Manager, Brand Marketing & Communications to join our team, supporting both Sunway Putra Hotel Kuala Lumpur and Sunway Velocity Hotel Kuala Lumpur. This role is responsible for supporting and executing the hotel’s brand, marketing, communications, and promotional strategies to strengthen brand positioning, drive awareness, increase engagement, and support business objectives. The Assistant Manager will work closely with internal departments, external partners and media to ensure consistent brand representation across all communication channels. This is a full-time position based in Kuala Lumpur.

What you'll be doing

• Assist in developing and implementing integrated marketing and communications strategies aligned with the hotel’s business objectives and brand standards.
• Manage and maintain the hotel’s brand identity across all marketing and communication materials, ensuring consistency in tone, visual identity, and messaging.
• Plan, coordinate, and execute marketing campaigns, promotions, events, and brand initiatives to drive awareness, engagement, and revenue.
• Manage the hotel’s digital and social media platforms, including content planning, copywriting, posting, and performance monitoring.
• Develop engaging marketing content for social media, websites, EDMs, newsletters, promotional materials, and other communication channels.
• Coordinate with internal departments to gather information and develop relevant content to promote hotel facilities, rooms, dining outlets, events, and other offerings.
• Support the development and execution of public relations and media engagement initiatives to enhance the hotel’s visibility and reputation.
• Liaise with media, influencers, creative agencies, photographers, designers, and other external partners to support marketing and communications activities.
• Assist in preparing marketing collaterals, promotional materials, presentations, signage, and other brand-related assets.
• Monitor marketing campaign performance and prepare reports and analysis to evaluate effectiveness and return on investment.
• Conduct market and competitor research to identify emerging trends, opportunities, and potential areas for brand growth.
• Support the planning and execution of hotel events, festive campaigns, activations, and promotional activities.
• Ensure all marketing communications comply with corporate brand guidelines and hotel standards.
• Manage the marketing and communications calendar to ensure campaigns, promotions, and content are delivered accurately and on schedule.
• Work closely with the Sales, Revenue, Food & Beverage, Rooms Division, and other departments to support business development and revenue-generating initiatives.
• Assist in managing the marketing budget and ensure effective allocation of resources.
• Develop and maintain strong relationships with relevant partners, stakeholders, media, and community organizations.
• Stay updated on hospitality, tourism, digital marketing, social media, and consumer trends to identify new marketing opportunities.
• Support crisis and corporate communications when required, ensuring timely and appropriate messaging.
• Perform any other duties and responsibilities assigned by the management.

What we're looking for

• Proven experience in brand marketing, communications, digital marketing, public relations, or a related role, preferably within the hospitality industry.
• Strong understanding of hotel marketing, branding, communications, social media, and promotional strategies.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong creative, conceptual, and storytelling abilities.
• Proficient in managing social media platforms and digital marketing channels.
• Experience in content creation, copywriting, campaign planning, and marketing communications.
• Strong project management, organizational, and multitasking skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong interpersonal skills with the ability to work effectively with internal teams and external partners.
• Good understanding of brand guidelines and maintaining consistent brand identity.
• Analytical and problem-solving skills, with the ability to interpret campaign performance and market insights.
• Proficiency in Microsoft Office and familiarity with design or digital marketing tools will be an advantage.
• Creative, proactive, and commercially minded with a strong passion for hospitality and marketing.
• Fluency in English and Bahasa Malaysia and Mandarin.

What We Offer

At Sunway Putra Hotel Kuala Lumpur, we are committed to providing our employees with a rewarding and supportive work environment. Our benefits include a competitive salary, opportunities for career development, access to employee wellness programs, and discounts on hotel stays. We also encourage a healthy work-life balance and offer flexible working arrangements where possible.

About Us

Sunway Putra Hotel Kuala Lumpur is a vibrant 5-star hotel located in the heart of the city’s bustling commercial district. As part of the Sunway Group, we are renowned for our commitment to delivering exceptional guest experiences and creating a positive impact on the communities we serve. Join our dynamic team and be a part of our continued success.