Assistant Brand Manager (Hennessy) - MY, VN, PH

MOET HENNESSY DIAGEO MALAYSIA SDN. BHD.; Kuala Lumpur; Híbrido; MYR 60.000 - 100.000; Jornada completa

Descripción de la vacante

Moët Hennessy Diageo Malaysia Sdn. Bhd. is seeking an Assistant Brand Manager (Hennessy) to drive marketing strategies and brand equity across MY, VN, and PH. You will lead campaigns, manage budgets, and nurture agency partnerships to deliver impactful activations.

The role emphasizes collaboration with sales and management, a hybrid work model, and strong English communication. Candidates with regional exposure and a passion for luxury brands are preferred.

Formación

• 1-3 years of experience in marketing or brand management.
• International exposure is required.
• Experience in Wines & Spirits, FMCG, Luxury Goods is desirable.
• Strong commercial sense with a marketing and digital mindset.
• Creative and strategic thinker with excellent communication and presentation skills.
• Fluent in English; proficiency in other languages is an advantage.

Responsabilidades

• Develop marketing strategies and plans for the Hennessy portfolio to maximize brand equity.
• Build strong agency relationships and lead the execution of brand campaigns and activations.
• Manage the A&P budget and monitor market and consumer trends.
• Work with management and sales teams to achieve business objectives.
• Direct end-to-end brand management across digital, PR, activation, and media channels.
• Monitor brand performance through market visits, research and trade feedback.

Conocimientos

Brand management

Marketing strategy

Digital marketing

Communication skills

Planning & organization

Team collaboration

English fluency

Descripción del empleo

Assistant Brand Manager (Hennessy) - MY, VN, PH

For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.

We're thrilled to announce the opening for Assistant Brand Manager (Hennessy) - MY, VN, PH, reporting to Senior Brand Manager (Hennessy). In this role, you will be responsible in developing marketing strategies and plans for the Hennessy portfolio to maximize brand equity in the market. Reporting to the Senior Brand Manager, you will be responsible for building strong agency relationships and leading the execution of brand campaigns and on-ground activations. In addition to managing the A&P budget and monitoring market and consumer trends, you will work closely with the Management and Sales teams to achieve business objectives.

If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, Moët Hennessy is where you’ll flourish.

#LI-Hybrid

Job responsibilities

How you will contribute…

1) Marketing & business strategy:

• Contribute to the development of the long-term strategic plan for MY, VN, PH
• Define and implement the marketing strategies for your brands aligned with business objectives, brand equity, market dynamics, consumer centric approach, using all touchpoints of the consumer journey in line with corporate and brand guidelines
• Drive the creation & implementation of annual 360 marketing plans: from big bets identification, products launches, prioritization of campaigns, breakthrough experiential concepts, ATL & BT, understanding of budget split, set up of ROI KPIs with key stakeholders…
• Develop pricing strategies with GM, ensuring value is maximized and NSI guidelines are met

2) Marketing, digital, PR Activations:

• Direct manage the end to end brand management.
• Lead the conceptualization, planning, and delivery of activation campaigns across various channels (digital, out of home media, experiential, visual merchandising, retail guidelines etc.) hand in hand with retail team
• Lead holistic amplification plans across paid, owned and earned with a focus on audience and cultural lead approach in a travel environment (lead western digital ecosystem & coordinate ecosystem with local team).
• Collaborate with internal teams and agencies to ensure consistent performance tracking with campaign effectiveness and ROI in mind.
• Manage and evaluate Media, PR and BTL agencies to achieve optimum performance in all executions
• Monitor various aspects of brand performance through market visits, research and trade feedback

3) Partnerships and Stakeholder Management:

• Work closely with the other Senior Brand Manager to ensure smooth process, ways of communication, alignment on priorities and team spirit among the full MH portfolio.
• Be able to embark and share vision with key stakeholders to make them understand the SEA culture, consumers and specificities
• Cultivate and manage relationships with key stakeholders: region, Maison, Moet Hennessy, agencies, and industry influencers
• Collaborate with cross-functional teams to ensure alignment between marketing strategies and business objectives: retail, finance, Maison different departments, media, digital, e-retail…
• Promote the SEA markets within the group ( regular communication, internal & external influence…)

4) Budget & Analytics:

• Manage marketing budgets, monitor Key Performance Indicators (KPIs), and measure campaign Return on Investment (ROI)

Profile

We are looking for unique and amazing talent. Join us if you have…

• 1-3 years of experience in marketing or brand management, ideally in a complex, multicultural business environment. International exposure is required.
• Industry experience in Wines & Spirits, FMCG, Consumer Goods, or Luxury Goods is highly desirable.
• Strong commercial sense with a marketing and digital mindset, and a good understanding of consumer behavior, market trends, and the latest marketing technologies.
• Creative and strategic thinker with excellent communication and presentation skills.
• Results-driven, proactive, and entrepreneurial, with strong planning and organizational skills.
• Team player with the confidence and social skills to represent the brand in both professional and social settings.
• Fluent in English; proficiency in other languages is an advantage.
• Flexible to work outside regular working hours when required.

Additional information

When you join Moët Hennessy…

• You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
• You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
• You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story
• You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
• You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.

Ready for a world of possibilities? Discover Moët Hennessy today!