Assistant Brand Manager

MAYORA MALAYSIA SDN. BHD.; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

MAYORA MALAYSIA SDN. BHD. in Shah Alam is looking for an Assistant Brand Manager to assist the Marketing Manager with strategy, planning and execution of marketing initiatives for the Coffee category.

The role requires a hands-on marketer who can manage projects from planning through to execution and collaborate with cross‑functional teams to drive growth. The company focuses on expanding brand presence and driving growth through integrated campaigns, NPD support and channel activities within

Qualifications

• Diploma or Degree in Marketing, Market Research, Business Administration or related field.
• Minimum 3 years in FMCG industry or equivalent.
• Knowledge of PowerPoint, Excel and Word.
• Knowledge and experience in Nielsen/NIQ market data is advantageous.
• Good command of English & Bahasa Malaysia.
• Ability to manage multiple projects and work with cross‑functional teams.

Responsibilities

• Assist Marketing Manager in developing and executing annual and tactical marketing plans for the Coffee category.
• Take ownership of day‑to‑day brand management and ensure timely execution of marketing initiatives.
• Plan, coordinate and execute integrated 360° marketing campaigns including digital, social media, consumer activation and launches.
• Prepare regular brand performance reports, campaign reviews and post‑campaign evaluations.
• Support New Product Development (NPD) including market assessment, packaging, pricing and launch planning.
• Work with Sales and CCD Team to develop channel and customer‑specific activities to boost visibility and distribution.
• Monitor marketing expenditure and assist in budgeting.

Skills

Project management

Cross-functional collaboration

Marketing knowledge

PowerPoint

Excel

Word

Nielsen/NIQ data

Education

Diploma or Degree in Marketing / Market Research / Business Administration or related field

Tools

PowerPoint

Excel

Word

Job description

The Assistant Brand Manager will support the Marketing Manager in driving the strategy, planning and execution of marketing initiatives for the assigned Coffee category. This role requires a hands‑on marketer who is able to independently manage projects from planning through execution, strengthen brand presence, monitor business and consumer performance, and work closely with cross‑functional teams to deliver business growth.

Key responsibilities

Assist the Marketing Manager in developing and executing annual and tactical marketing plans for the assigned Coffee category.

Take ownership of day‑to‑day brand management and ensure timely execution of agreed marketing initiatives.

Plan, coordinate and execute integrated 360° marketing campaigns including digital, social media, consumer activation and new product launches.

Prepare regular brand performance reports, campaign reviews, management presentations and post-campaign evaluations.

Support New Product Development (NPD), including consumer/market assessment, concept development, packaging, pricing, launch planning and go‑to‑market execution.

Work closely with Sales and CCD Team to develop channel and customer‑specific activities that improve brand visibility, trial, distribution and sales.

Monitor marketing expenditure and assist in managing the marketing budget against approved plans.

About you

Diploma or Degree, preferably in Marketing, Market Research, Business Administration or a related field.

Minimum 3 years in FMCG industry or equivalent.

Knowledge in Microsoft Power Point, Excel and Word.

Knowledge and experience in using Nielsen/NIQ market data and retail measurement reports will be an added advantage.

Good command of English & Bahasa Malaysia is required.

Ability to manage multiple projects, meet deadlines, and work effectively with cross‑functional teams.

We are an importer and distributor of beverage, biscuit and confectionery products situated in Shah Alam. Our leading brands are Kopiko, Danisa, Roma biscuits and etc. We believe that our people are our greatest resource and their ability to reach greater heights is to build on teamwork and trust. We work to help develop winning brands, not just towards the distributors’ gain, but also to keep up with our consumers’ expectations locally.

What can I earn as an Assistant Brand Manager