Assistant Brand Manager

SmartHire by SEEK; Klang City; On-site; MYR 56,000 - 89,000; Full time

Benefits offered by this job

Competitive salary

Telco allowance

Car maintenance allowance

Petrol allowance

Medical claim

Annual leave

Job summary

Swift Merchant (M) Sdn Bhd in Malaysia is seeking an Assistant Brand Manager to drive brand growth for multiple FMCG brands and support new launches. This is a unique, first-of-its-kind role with no existing team structure, ideal for an independent operator who can own initiatives end-to-end.

You will manage brand plans and A&P budgets, oversee trade marketing calendars and in-store activations, coordinate with overseas principals (including Thailand), and support sales on listings and pricing

Qualifications

• 3–6 years of brand/marketing experience in FMCG or modern trade.
• Experience managing A&P budgets and trade marketing calendars.
• Ability to work with overseas principals and coordinate campaigns.

Responsibilities

• Own brand marketing plans and A&P budgets for 8 brands.
• Oversee trade marketing calendars, promotions and in-store activations.
• Support new brand launches with forecasting inputs and marketing collateral.
• Coordinate with overseas principals on brand guidelines and approvals.

Skills

Brand marketing

Forecasting

P&L literacy

English fluency

Independent operator

Tools

Excel

PowerPoint

Job description

Our client Swift Merchant (M) Sdn Bhd is seeking an Assistant Brand Manager to join their team! This is a unique opportunity to be part of a growing team in the FMCG distribution industry. As an Assistant Brand Manager, you will play a crucial role in driving brand growth and supporting new brand launches. This is a first-of-its-kind role with no existing team structure to lean on, making it perfect for an independent operator.

About Our Client

Swift Merchant (M) Sdn Bhd is a leading FMCG distribution company, providing a wide range of products to modern trade chains across Malaysia.

What you'll be doing?

• Own brand marketing plans:Develop and execute brand marketing plans and A&P budgets for 8 brands.
• Manage trade marketing:Oversee trade marketing calendars, promotions, and in-store activations across modern trade chains.
• Support new brand launches:Provide forecasting inputs, marketing collateral, regulatory/labelling coordination, and KOL/campaign planning.
• Liaise with principals:Work directly with overseas principals on brand guidelines, campaign approvals, and reporting.
• Track performance:Monitor brand-level GP/A&P performance and flag underperformance.
• Coordinate with sales team:Collaborate on chain-specific listings, promo mechanics, and pricing.

Who are they looking for?

• 3-6 years experience:Candidates with 3-6 years of brand/marketing experience in FMCG or modern trade are preferred.
• A&P budget management:Experience in managing A&P budgets and trade marketing calendars is essential.
• Overseas principals:Comfortable working directly with overseas principals, including those in Thailand.
• Strong Excel/PowerPoint skills:Proficiency in Excel/PowerPoint, forecasting, and P&L literacy is required.
• Independent operator:This role is perfect for an independent operator with no existing team structure to lean on.
• Fluent in English:Fluency in English (spoken and written) is mandatory. Proficiency in Chinese and Bahasa Malaysia (spoken) is a plus.

Why should you consider this opportunity?

Our client offers an attractive remuneration package and other benefits, such as:

• Competitive salary package
• Telco Allowance
• Car Maintenance and Petrol Allowance
• Medical claim
• Annual leave