ASSISTANT MANAGER, MARKETING

myNews; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading retail company in Petaling Jaya is looking for a Brand Manager to enhance the brand portfolio and implement effective brand strategies. The ideal candidate should have 3-5 years of experience in the FMCG sector, particularly in F&B, along with strong creativity and strategic thinking abilities. Responsibilities include managing brand campaigns, analyzing market trends, and ensuring timely product launches. Occasional travel for outlet visits is required.

Qualifications

• 3-5 years experience in FMCG or advertising agency, preferably F&B.
• Proven creativity and ability to produce innovative ideas.
• Strong strategic thinking and agility in adapting to changes.

Responsibilities

• Work with the Brand/Marketing Manager to enhance the brand’s portfolio.
• Analyze market trends to improve brand strategies.
• Implement brand strategies aligned with business goals.
• Manage and execute brand campaigns, social media content, and events.
• Ensure timely launch of product initiatives within objectives.

Skills

Strategic thinking

Creativity

Stakeholder management

Marketing deck preparation

Education

Degree

Job description

Duties & Responsibilities

• Works with Brand/Marketing Manager in planning brand strategy to further enhance the brand’s portfolio.
• Proactive in analysing market trends to improve brand strategies.
• Implement brand strategies and activities aligned with business goals.
• Understand product brand positioning in the market and build strong brand to generate brand building results.
• Managing, planning and executing brand campaign, social media content and outlet event while liaising with relevant departments in the company.
• Tracking the development of products initiatives and ensure timely new product launch within objectives and timeline.
• Assist in the preparation and submission of Annual Strategic Plan and Budget to satisfy the company’s immediate & long-term profit and growth goals.
• Attend to other ad-hoc requirements/tasks as required by superior.

Job Requirements

• At least 3-5 years working experience in FMCG industry or advertising agency, preferably F&B.
• Creativity and ability to produce innovative and original ideas.
• Ability to think strategically, & agile in meeting changing requirements.
• Works efficiently and well with other stakeholders.
• Able to work out marketing decks or proposals.
• Job requires occasional travels for outlet visits.

Min. Education: Degree

Industry: Retail / Wholesale Trading / Property