Senior Executive Channel Marketing

MAYORA MALAYSIA SDN. BHD.; Shah Alam; On-site; MYR 60,000 - 90,000; Full time

Job summary

MAYORA MALAYSIA SDN. BHD. in Shah Alam seeks a Senior Executive Channel Marketing to support development and execution of channel marketing strategies across assigned sales channels.

The role works with Sales, Brand Marketing and cross‑functional teams to translate category and brand strategies into in‑market programs that drive sales, visibility and shopper engagement. A Bachelor's degree and at least 3 years in Channel/Trade Marketing within FMCG or retail are required, with strong analytical

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 3 years of relevant working experience in Channel/Trade Marketing or related commercial function.
• Experience in FMCG, retail, or a fast-moving consumer environment preferred.
• Proficient in MS Office applications, especially Excel and PowerPoint.

Responsibilities

• Support development and implementation of channel marketing plans aligned with company, category, and brand objectives.
• Assist in developing channel-specific strategies for Modern Trade, General Trade, Convenience, Wholesale, E-Commerce, or other assigned channels.
• Analyse channel performance, shopper behaviour, market trends, and competitor activities to identify growth opportunities.
• Plan, coordinate, and execute trade promotions, campaigns, product launches, and channel activation programs.
• Develop promotional mechanics and activities with Sales and Brand Marketing teams.
• Coordinate the preparation and deployment of POSM, displays, promotional materials, and other visibility assets.
• Monitor execution at store and customer level to ensure activities are implemented on time and to standard.
• Conduct regular market visits to evaluate execution quality, product visibility, pricing, promotions, and competitor activities.
• Work closely with Sales to understand channel and customer requirements and develop relevant marketing support.
• Track and analyse sales performance by channel, customer, category, SKU, and promotional activity.

Skills

Channel Marketing

Trade Marketing

Data Analysis

Microsoft Excel

Microsoft PowerPoint

Communication Skills

Teamwork

Education

Bachelor's Degree in Marketing / Business Administration

Tools

Microsoft Excel

PowerPoint

Job description

Senior Executive Channel Marketing is responsible for supporting the development and execution of channel marketing strategies and trade activities across assigned sales channels. The role works closely with Sales, Brand Marketing, and other cross-functional teams to translate category and brand strategies into effective in-market programs that drive sales growth, product visibility, distribution, shopper engagement, and execution excellence.

Key responsibilities

• Support the development and implementation of channel marketing plans aligned with company, category, and brand objectives
• Assist in developing channel-specific strategies for Modern Trade, General Trade, Convenience, Wholesale, E-Commerce, or other assigned channels
• Analyse channel performance, shopper behaviour, market trends, and competitor activities to identify growth opportunities
• Plan, coordinate, and execute trade promotions, campaigns, product launches, and channel activation programs
• Develop promotional mechanics and activities together with Sales and Brand Marketing teams
• Coordinate the preparation and deployment of POSM, displays, promotional materials, and other visibility assets
• Monitor execution at store and customer level to ensure activities are implemented according to agreed timelines and standards
• Conduct regular market visits to evaluate execution quality, product visibility, pricing, promotions, and competitor activities
• Work closely with Sales to understand channel and customer requirements and develop relevant marketing support
• Track and analyse sales performance by channel, customer, category, SKU, and promotional activity

About you

• Bachelor's Degree in Marketing, Business Administration, Business Management, or a related field
• Minimum 3 years of relevant working experience in Channel Marketing, Trade Marketing, Category Management, Sales, or a related commercial function
• Experience in FMCG, consumer goods, retail, or a fast-moving commercial environment would be an added advantage
• Proficient in Microsoft Office applications, particularly Microsoft Excel and PowerPoint
• Good understanding of channel marketing, trade marketing, promotions, merchandising, and FMCG sales channels
• Ability to analyse sales, channel, customer, SKU, and promotional performance data
• Good communication and interpersonal skills
• Strong analytical, coordination, and problem-solving skills
• Good planning and organizational ability
• Detail-oriented with a strong focus on accuracy and timely execution

Unlock job insights

Hirer responsiveness Salary match Number of applicants

We are an importer and distributor of beverage, biscuit and confectionery products situated in Shah Alam. Our leading brands are Kopiko, Danisa, Roma biscuits and etc. We believe that our people are our greatest resource and their ability to reach greater heights is to build on teamwork and trust. We work to help develop winning brands, not just towards the distributors’ gain, but also to keep up with our consumers’ expectations locally.