Brands Manager

Linaco Group; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Job summary

Linaco Group is seeking a Brands Manager in Shah Alam to lead brand strategy, marketing campaigns, and product launches. You will oversee market research, consumer insights, and cross-functional collaboration with sales, R&D, digital marketing, and external agencies to drive growth and brand consistency.

The role requires 5+ years in Brand Management or Marketing, strong leadership, and excellent communication skills, with willingness to travel for market visits and events.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication or related field.
• Minimum 5 years of experience in Brand Management or Marketing.
• Proven track record in brand strategies and campaigns.
• Experience in product launches and campaigns.
• Strong understanding of consumer behavior, market research and digital trends.
• Excellent analytical, project management and cross-functional collaboration skills.
• Excellent communication, presentation and interpersonal skills.

Responsibilities

• Develop and implement brand strategies to strengthen awareness and growth.
• Plan, execute, and monitor integrated marketing campaigns and launches.
• Conduct market research and analyze insights to identify opportunities.
• Manage the brand portfolio and ensure consistent messaging across channels.
• Collaborate with Sales, R&D, Digital Marketing, Supply Chain and agencies.
• Manage budgets, forecast expenditures and evaluate ROI.
• Analyze sales data and market trends to recommend growth strategies.
• Develop annual marketing plans and promotional calendars.
• Support packaging, marketing materials, POSM and advertising content.
• Build relationships with distributors, retailers, media partners and agencies.
• Prepare reports and presentations on brand performance for management.
• Ensure branding activities comply with policies and regulations.

Skills

Brand management

Marketing campaigns

Market research

Digital marketing

Campaign management

Leadership

Communication

MS Office

Education

Bachelor’s Degree in Marketing

Tools

MS Excel

PowerPoint

Job description

Brands Manager

Departments

Marketing

Location

Shah Alam, Selangor, Malaysia

Job Description

• Develop and implement brand strategies to strengthen brand awareness, market positioning, and business growth.
• Plan, execute, and monitor integrated marketing campaigns, product launches, promotions, and brand activation initiatives.
• Conduct market research, analyze consumer insights, industry trends, and competitor activities to identify business opportunities.
• Manage the brand portfolio and ensure consistent brand identity and messaging across all communication channels.
• Collaborate closely with Sales, R&D, Digital Marketing, Supply Chain, Procurement, and external agencies to execute brand initiatives effectively.
• Manage marketing budgets, forecast expenditures, and evaluate campaign performance to maximize return on investment (ROI).
• Analyze sales performance, customer feedback, and market data to recommend strategies for brand growth and product improvements.
• Develop annual marketing plans, promotional calendars, and brand objectives aligned with company goals.
• Support the development of packaging, marketing materials, POSM, and advertising content to ensure brand consistency.
• Build and maintain strong relationships with distributors, retailers, media partners, and marketing agencies.
• Prepare regular reports and presentations on brand performance, campaign results, and market developments for management.
• Ensure all branding and marketing activities comply with company policies and regulatory requirements.

Job Requirements

• Candidate must possess at least a Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum 5 years of experience in Brand Management, Product Marketing, or Marketing, preferably in the FMCG or Food & Beverage industry.
• Proven track record in developing successful brand strategies and executing marketing campaigns.
• Experience in product launches, brand activation, and campaign management.
• Strong understanding of consumer behavior, market research, and digital marketing trends.
• Excellent analytical skills with the ability to interpret market data and translate insights into business strategies.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong leadership skills with the ability to work collaboratively across cross-functional teams.
• Proficient in Microsoft Office (Excel, PowerPoint, Word); knowledge of marketing analytics tools is an added advantage.
• Creative, strategic, results-driven, and able to thrive in a fast-paced environment.
• Willing to travel when required for market visits, trade events, and business meetings.

Our Brands

• Rasaku
• COWA
• Yuen Chun
• Claypot
• TapeMe

CONTACT US

• No.17, Lorong Keluli 1C, Taman Perindustrian Bukit Raja Selatan, Seksyen 7, 40000 Shah Alam, Selangor Darul Ehsan, Malaysia.
• Tel: [phone]
• Email: [e-mail]