Art Director

Golden Scoop Sdn Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Annual leave 16 days

Birthday cake

Group insurance & GP medical

Job summary

GOLDEN SCOOP SDN BHD, the Baskin-Robbins franchisee for Malaysia and Singapore, seeks an Art Director to drive visual identity and creative direction across both markets.

You will lead campaigns, in-store visuals, packaging, and digital content, collaborating with marketing, product, designers, photographers, and agencies to deliver engaging brand experiences.

The role requires a strong portfolio, leadership experience, and proficiency in Adobe Creative Suite.

Qualifications

• Degree in Graphic Design, Visual Arts, Multimedia, or related field.
• 5+ years in a creative role, with leadership experience.
• Strong portfolio demonstrating branding and campaign execution.
• Proficiency in Adobe Creative Suite.
• Experience in video editing/motion graphics is a plus.

Responsibilities

• Lead the creative direction for marketing campaigns across Malaysia and Singapore.
• Develop innovative concepts aligned with brand objectives.
• Ensure brand identity consistency across all touchpoints.
• Oversee high-quality visual assets for social, digital ads, and campaigns.
• Collaborate with designers, photographers, and videographers to produce content.
• Stay updated on design trends to keep the brand fresh.
• Craft brand narratives through visual storytelling.
• Manage in-house creative team and mentor staff.
• Collaborate with marketing/product to translate goals into creative execution.
• Coordinate with external agencies and production houses.
• Oversee photoshoots and video productions.
• Develop social media and digital-first assets to drive engagement.

Skills

Branding

Adobe Creative Suite

Video editing

Social media trends

Education

Graphic Design degree

Tools

Photoshop

Illustrator

After Effects

Premiere Pro

Job description

The Art Director is responsible for driving Baskin-Robbins’ visual identity and creative direction across Malaysia and Singapore, ensuring engaging, innovative, and trend-setting creative execution that resonates with consumers across both markets. This role will work closely with marketing, digital, product, and cross-functional teams to craft compelling brand experiences that delight our customers while maintaining a consistent and distinctive Baskin-Robbins brand identity.

Key Responsibilities

• Lead the creative direction for all marketing campaigns, digital content, in-store visuals, packaging, and advertising materials across Baskin-Robbins Malaysia and Singapore.
• Develop innovative concepts that align with brand objectives and appeal to our consumers.
• Ensure consistency in brand identity across all touchpoints while pushing creative boundaries.
• Oversee and execute high-quality visual assets, including social media content, digital ads, campaign materials.
• Work closely with graphic designers, photographers, and videographers to produce engaging content.
• Stay updated on design trends, pop culture, and industry best practices to keep the brand fresh and relevant.
• Craft compelling brand narratives through visual storytelling that enhances consumer engagement.
• Develop seasonal and thematic campaign visuals that align with Baskin Robbins’ promotional calendar.
• Manage and mentor an in-house creative team, fostering a culture of innovation and excellence.
• Work closely with the marketing and product teams to translate business goals into creative execution.
• Collaborate with external agencies, production houses, and influencers on campaign rollouts.
• Oversee photoshoots and video productions to ensure high-quality execution of creative ideas.
• Lead the development of social media and digital-first creative assets that drive engagement and conversions.

Job Requirements

• Strong portfolio showcasing expertise in branding, digital content, and campaign execution.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).
• Experience in video editing, motion graphics, and animation is a plus.
• Solid understanding of digital and social media trends, especially TikTok and Instagram.

Qualification

• Possess a degree in Graphic Design, Visual Arts, Multimedia, or related field.
• 5+ years of experience in a creative role, with at least 2 years in a leadership capacity.

Others

• Starting annual leave: From 16 days depending on the grading
• Free Birthday Cake
• Group Insurance & GP Medical coverage
• Other will be explained for those hired due to confidentiality

Throughout the years, our company has growned tremendously and is well established in both Malaysia and Singapore!

Throughout the years, our company has growned tremendously and is well established in both Malaysia and Singapore!

Awarded the sole franschisee for Malaysia and Singapore by Baskin Robbins Inc. of the United States, GOLDEN SCOOP SDN BHD was founded in 1988 and has never looked back since!

Awarded the sole franschisee for Malaysia and Singapore by Baskin Robbins Inc. of the United States, GOLDEN SCOOP SDN BHD was founded in 1988 and has never looked back since!

Retail & Consumer Products 101-1,000 employees

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