Art Director

Golden Scoop; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Starting annual leave 16 days

Birthday cake

Group insurance & GP medical coverage

Confidentiality arrangements

Job summary

Baskin-Robbins Malaysia is seeking an experienced Art Director to drive the brand’s visual identity and creative direction across Malaysia and Singapore. You will partner with marketing, digital, product, and cross-functional teams to craft compelling brand experiences that delight customers while maintaining a distinctive Baskin-Robbins identity.

The ideal candidate brings 5+ years in a creative role with leadership experience, strong proficiency in Adobe Creative Suite, and a passion for

Qualifications

• Strong portfolio demonstrating branding, digital content, and campaigns.
• Proficient in Adobe Creative Suite; experience in video editing and motion graphics.
• Understanding of social platforms and trends, especially TikTok and Instagram.

Responsibilities

• Lead the creative direction for marketing campaigns across Malaysia and Singapore.
• Develop innovative concepts aligned with brand objectives.
• Ensure brand identity consistency across touchpoints.
• Oversee visual assets including social media content and ads.
• Collaborate with designers, photographers, and videographers.
• Stay updated on design trends and industry best practices.
• Craft brand narratives through visual storytelling.
• Develop seasonal/campaign visuals aligned with the calendar.
• Manage and mentor in-house creative team.
• Translate business goals into creative execution with marketing/product.
• Collaborate with agencies, production houses, influencers.
• Oversee photoshoots and video productions.
• Lead development of social media and digital-first assets.

Skills

Branding

Campaign execution

Digital content

Social media trends

Creative leadership

Education

Bachelor's degree in Graphic Design

Tools

Adobe Creative Suite

Video editing

Motion graphics

Animation

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

The Art Director is responsible for driving Baskin-Robbins’ visual identity and creative direction across Malaysia and Singapore, ensuring engaging, innovative, and trend-setting creative execution that resonates with consumers across both markets. This role will work closely with marketing, digital, product, and cross-functional teams to craft compelling brand experiences that delight our customers while maintaining a consistent and distinctive Baskin-Robbins brand identity.

Key Responsibilities

• Lead the creative direction for all marketing campaigns, digital content, in-store visuals, packaging, and advertising materials across Baskin-Robbins Malaysia and Singapore.
• Develop innovative concepts that align with brand objectives and appeal to our consumers.
• Ensure consistency in brand identity across all touchpoints while pushing creative boundaries.
• Oversee and execute high-quality visual assets, including social media content, digital ads, campaign materials.
• Work closely with graphic designers, photographers, and videographers to produce engaging content.
• Stay updated on design trends, pop culture, and industry best practices to keep the brand fresh and relevant.
• Craft compelling brand narratives through visual storytelling that enhances consumer engagement.
• Develop seasonal and thematic campaign visuals that align with Baskin Robbins’ promotional calendar.
• Manage and mentor an in-house creative team, fostering a culture of innovation and excellence.
• Work closely with the marketing and product teams to translate business goals into creative execution.
• Collaborate with external agencies, production houses, and influencers on campaign rollouts.
• Oversee photoshoots and video productions to ensure high-quality execution of creative ideas.
• Lead the development of social media and digital-first creative assets that drive engagement and conversions.

Job Requirements

• Strong portfolio showcasing expertise in branding, digital content, and campaign execution.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).
• Experience in video editing, motion graphics, and animation is a plus.
• Solid understanding of digital and social media trends, especially TikTok and Instagram.

Qualification

• Possess a degree in Graphic Design, Visual Arts, Multimedia, or related field.
• 5+ years of experience in a creative role, with at least 2 years in a leadership capacity.

Others

• Starting annual leave: From 16 days depending on the grading
• Free Birthday Cake
• Group Insurance & GP Medical coverage
• Other will be explained for those hired due to confidentiality