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AGENSI PEKERJAAN TRUST RECRUIT SDN. BHD. is seeking an Area Sales Manager to drive growth in the plastics and polymer sector, manage key accounts and expand the customer base across Europe.
The role emphasizes sales targets, relationship management and market development within a dynamic MNC environment. The candidate should have 5–10 years of sales or business development experience in related industrial materials, with strong negotiation, CRM and SAP familiarity, and excellent English
We are seeking an experienced Area Sales Manager to drive sales growth, develop new business opportunities and manage key customer relationships within the assigned territory.
The successful candidate will be responsible for achieving sales targets, expanding the customer base, identifying new market opportunities and maintaining strong relationships with existing customers. This role requires a proactive sales professional with strong commercial acumen, negotiation skills and experience in managing customer accounts within the chemical, plastics or polymer industry.
1. Sales & Business Development
Manage and develop existing customer accounts to achieve sales targets and exceed agreed budget expectations.
Identify and pursue new business opportunities, customers and potential markets to drive sustainable sales growth.
Conduct regular customer visits and meetings to strengthen business relationships and identify additional sales opportunities.
Develop and maintain a strong sales pipeline, monitoring commercial projects and business opportunities within the assigned territory.
Re-engage inactive customers and develop strategies to recover lost business.
Conduct market research and competitor analysis to identify market trends and potential growth opportunities.
2. Account Management & Customer Relationship
Build and maintain strong relationships with existing and prospective customers.
Understand customer requirements and provide suitable product recommendations and alternative solutions.
Act as the primary contact for customer enquiries, complaints and commercial matters.
Coordinate with internal departments to resolve customer issues, delivery escalations and product-related complaints.
Monitor customer satisfaction and proactively identify opportunities to improve service delivery.
Participate in customer visits, industry events, seminars and exhibitions.
Prepare and follow up on sales quotations, proposals and product samples.
Negotiate pricing, payment terms, delivery conditions, discounts and commercial agreements in accordance with company guidelines.
Monitor customer pricing and ensure achievement of targeted sales margins and profitability.
Coordinate price adjustments, special pricing arrangements and order volume changes with relevant internal departments.
Monitor customer rebate and bonus agreements to ensure proper utilization and compliance.
Assess customer creditworthiness and coordinate credit-related matters with the relevant departments.
Manage commercial documentation, including Non-Disclosure Agreements (NDA) and Quality Assurance Agreements (QAA), where required.
Prepare annual sales budgets, sales forecasts and business development plans.
Monitor and analyze sales performance against targets, identifying gaps and implementing corrective actions.
Provide regular updates and reports on sales activities, customer developments and commercial opportunities.
Drive customer-specific sales strategies in line with overall business objectives.
Proactively recommend improvements to sales processes and business development activities.
5. Internal Coordination & Compliance
Work closely with Customer Service, Product Management, Business Development and other internal teams to ensure effective customer support.
Coordinate product complaints, delivery escalations and other customer-related matters with the relevant departments.
Ensure all sales activities comply with company policies, quality management requirements and applicable business conduct guidelines.
Maintain accurate customer, competitor and market information within the CRM system.
Diploma or Bachelor's Degree in Business Administration, Sales, Marketing, Commerce or a related discipline. Candidates with relevant commercial or technical qualifications are encouraged to apply.
5–10 years of relevant sales or business development experience.
Experience in the chemical, plastics, polymer or related industrial materials industry will be a strong advantage.
Basic technical knowledge and understanding of different polymer types and their applications.
Proven track record in achieving sales targets, developing new accounts and growing existing customer portfolios.
Strong experience in customer relationship management, commercial negotiations and business development.
Confident in conducting cold calls, customer visits and new business prospecting.
Good understanding of pricing strategies, sales forecasting and market analysis.
Familiarity with CRM systems and SAP will be an advantage.
Excellent communication, presentation, negotiation and interpersonal skills.
Strong organizational and time management abilities with the ability to work independently.
Good command of written and spoken English and the local language.
What can I earn as an Area Sales Manager