Area Sales Manager

Borri Asia Pacific Engineering Sdn Bhd; Shah Alam; On-site; MYR 283,000 - 485,000; Full time

Benefits offered by this job

Performance incentives

Job summary

Borri Asia Pacific Engineering Sdn Bhd is seeking an experienced Area Sales Manager to drive new business and maintain strong customer relationships across the Asia Pacific region.

You will develop sales strategies, manage the pipeline from lead generation to contract closure, and build a network of distributors and agents while collaborating with marketing.

The ideal candidate has at least 5 years in Sales Engineering, a relevant engineering degree, and a proven track record of exceeding targets.

Qualifications

• Bachelor’s degree in engineering or equivalent.
• Minimum 5 years in Sales Engineering in electrical, power systems, or energy equipment sectors.
• Experience with UPS products is advantageous; background in Oil & Gas and Power Plant industries will be considered.
• Proven track record of consistently exceeding sales targets and achieving exceptional results.
• Ability to think strategically and capitalise on market opportunities.
• Proficient in utilising sales automation tools and data analysis.
• Excellent communication, negotiation and interpersonal skills.

Responsibilities

• Develop and execute effective sales strategies to identify, nurture and convert new business opportunities in Asia Pacific market.
• Maintain a strong pipeline of potential customers and manage the sales process from lead generation to contract closure.
• Develop new channel partners, distributors, and agents across the Asia Pacific region to expand market reach.
• Build and maintain long-term relationships with key stakeholders to ensure customer satisfaction and loyalty.
• Promote and sell the company's products to both new and existing customers, ensuring growth and satisfaction.
• Prepare and present technical and commercial proposals tailored to potential customers' requirements.
• Collaborate with the marketing team to create and implement targeted marketing campaigns.
• Analyse market trends, competitor activities and customer needs to identify new growth opportunities.
• Provide regular sales performance reports and contribute to overall sales strategy.
• Mentor and support the sales team to ensure they are equipped with necessary skills and resources to succeed.

Skills

Sales Engineering

Strategic thinking

Data analysis

Communication

Negotiation

Education

Engineering degree

Tools

CRM

Sales automation

Job description

Borri Asia Pacific Engineering Sdn Bhd, a leading provider of power protection solutions, is seeking an experienced Area Sales Manager to join our dynamic team. In this pivotal role, you will be responsible for driving new business development and maintaining strong relationships with our valued customers across the Asia Pacific region.

Key responsibilities

• Develop and execute effective sales strategies to identify, nurture and convert new business opportunities in Asia Pacific market.
• Maintain a strong pipeline of potential customers and effectively manage the sales process from lead generation to contract closure.
• Develop new channel partners, distributors, and agents across the Asia Pacific region to expand market reach.
• Build and maintain long‑term relationships with key stakeholders, including decision‑makers and influencers to ensure customer satisfaction and loyalty.
• Promote and sell the company's products to both new and existing customers, ensuring continuous growth and customer satisfaction.
• Prepare and present technical and commercial proposals tailored to potential customers' requirements.
• Collaborate with the marketing team to create and implement targeted marketing campaigns to support sales efforts.
• Analyse market trends, competitor activities and customer needs to identify new growth opportunities.
• Provide regular sales performance reports and contribute to the overall sales strategy of the organization.
• Mentor and support the sales team to ensure they are equipped with the necessary skills and resources to succeed.

What we’re looking for

• Bachelor’s Degree, Post Graduate Diploma, or Professional Degree Engineering (Electrical/ Electronic/ Mechatronics/ Mechanical) or equivalent.
• Minimum 5 years inSales Engineeringwithin the electrical, power system, or energy equipment sectors.
• Experience with UPS related products is advantageous; background in solution/ system sales within the Oil & Gas and Power Plant industries will be considered.
• Proven track record of consistently exceeding sales targets and achieving exceptional results.
• Ability to think strategically, identify and capitalise on market opportunities.
• Proficient in utilising sales automation tools and data analysis to drive informed decision‑making.
• Excellent communication, negotiation and interpersonal skills.

What we offer

• Competitive remuneration package with performance‑based incentives.
• Opportunities for career progression and professional growth.
• Opportunity to work across the Asia Pacific region, enhancing your professional experience and network.
• Attractive and dynamic working culture that fosters collaboration, innovation, and creativity.

About us

Borri Asia Pacific Engineering Sdn Bhd is a leading provider of power protection solutions, serving a diverse range of industries across the Asia‑Pacific region. With a strong focus on innovation and customer satisfaction, we are committed to delivering reliable and efficient power protection systems that meet the evolving needs of our clients.

Borri is a leading company in the field of power electronics, offering customized solutions for various sectors and applications. With its headquarters in Italy and a global presence, Borri has more than 90 years of experience in designing, manufacturing and servicing power electronics equipment for oil & gas, energy and utilities, industrial process and service, ICT, solar, static power converters and storage systems. Borri has a state‑of‑the‑art production facility with 15000m2 of space and a large full‑testing area, where it ensures the highest quality and reliability of its products.

Borri is a leading company in the field of power electronics, offering customized solutions for various sectors and applications. With its headquarters in Italy and a global presence, Borri has more than 90 years of experience in designing, manufacturing and servicing power electronics equipment for oil & gas, energy and utilities, industrial process and service, ICT, solar, static power converters and storage systems. Borri has a state‑of‑the‑art production facility with 15000m2 of space and a large full‑testing area, where it ensures the highest quality and reliability of its products.