Area Sales Manager

Borri Asia Pacific Engineering; Selangor; On-site; MYR 120,000 - 200,000; Full time

Benefits offered by this job

Incentives based on performance

Career progression opportunities

Regional exposure

Job summary

Borri Asia Pacific Engineering Sdn Bhd is seeking an experienced Area Sales Manager to drive new business across the Asia Pacific region from Malaysia. You will nurture customer relationships and grow the sales pipeline for power protection solutions.

The role requires a background in electrical/power systems with strong negotiation and leadership capabilities. You will collaborate with marketing and support regional channel partners in a dynamic environment.

Qualifications

• Minimum 5 years in Sales Engineering within electrical/power sectors.
• Experience with UPS products is advantageous; energy/oil & gas background is a plus.
• Proven track record of exceeding sales targets and driving growth.

Responsibilities

• Develop and execute sales strategies to identify and convert opportunities in Asia Pacific.
• Maintain a robust sales pipeline from lead generation to contract closure.
• Build channel partners across the Asia Pacific to expand market reach.
• Develop and present technical and commercial proposals tailored to customer needs.
• Collaborate with marketing on campaigns to support sales efforts.
• Analyse market trends to identify growth opportunities.

Skills

Sales experience

Strategic thinking

Negotiation

Interpersonal skills

Education

Engineering degree

Tools

CRM software

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Borri Asia Pacific Engineering Sdn Bhd, a leading provider of power protection solutions, is seeking an experienced Area Sales Manager to join our dynamic team. In this pivotal role, you will be responsible for driving new business development and maintaining strong relationships with our valued customers across the Asia Pacific region.

Key responsibilities

• Develop and execute effective sales strategies to identify, nurture and convert new business opportunities in Asia Pacific market.
• Maintain a strong pipeline of potential customers and effectively manage the sales process from lead generation to contract closure.
• Develop new channel partners, distributors, and agents across the Asia Pacific region to expand market reach.
• Build and maintain long‑term relationships with key stakeholders, including decision‑makers and influencers to ensure customer satisfaction and loyalty.
• Promote and sell the company's products to both new and existing customers, ensuring continuous growth and customer satisfaction.
• Prepare and present technical and commercial proposals tailored to potential customers' requirements.
• Collaborate with the marketing team to create and implement targeted marketing campaigns to support sales efforts.
• Analyse market trends, competitor activities and customer needs to identify new growth opportunities.
• Provide regular sales performance reports and contribute to the overall sales strategy of the organization.
• Mentor and support the sales team to ensure they are equipped with the necessary skills and resources to succeed.

What we're looking for

• Bachelor's Degree, Post Graduate Diploma, or Professional Degree Engineering (Electrical/ Electronic/ Mechatronics/ Mechanical) or equivalent.
• Minimum 5 years inSales Engineeringwithin the electrical, power system, or energy equipment sectors.
• Experience with UPS related products is advantageous; background in solution/ system sales within the Oil & Gas and Power Plant industries will be considered.
• Proven track record of consistently exceeding sales targets and achieving exceptional results.
• Ability to think strategically, identify and capitalise on market opportunities.
• Proficient in utilising sales automation tools and data analysis to drive informed decision-making.
• Excellent communication, negotiation and interpersonal skills.

What we offer

• Competitive remuneration package with performance-based incentives.
• Opportunities for career progression and professional growth.
• Opportunity to work across the Asia Pacific region, enhancing your professional experience and network.
• Attractive and dynamic working culture that fosters collaboration, innovation, and creativity.

About us

Borri Asia Pacific Engineering Sdn Bhd is a leading provider of power protection solutions, serving a diverse range of industries across the Asia-Pacific region. With a strong focus on innovation and customer satisfaction, we are committed to delivering reliable and efficient power protection systems that meet the evolving needs of our clients.

If you are a passionate and driven sales professional who thrives in a dynamic, results-oriented environment, we encourage you to apply for this exciting opportunity.