Area Sales Manager

Crest Systems (M) Sdn Bhd; Selangor; On-site; MYR 180,000 - 240,000; Full time

Benefits offered by this job

Health coverage

Global travel opportunities

Annual bonus

Job summary

Crest Systems (M) Sdn Bhd is seeking an Area Sales Manager to drive high-level consultative advisory and technology adoption across semiconductor, SMT/PCBA, IoT, 5G, and EV ecosystems in Malaysia. You will connect cutting-edge manufacturing with complex client challenges and lead a team of Technical Sales Engineers in your territory.

The role emphasizes strategic accounts, market intelligence, and collaboration with QA/QC, process engineering, and product development to resolve yield challenges.

Qualifications

• Minimum 5+ years of technical sales or applications engineering with at least 2 years in a team lead role.
• Experience in semiconductor, SMT/PCBA, microelectronics or industrial electronics equipment sectors.
• Fluent in English and Bahasa Malaysia; additional regional languages are a plus.
• Willing to travel domestically and overseas; own transport required.
• Ability to translate complex engineering concepts into actionable business strategies.

Responsibilities

• Lead, coach and inspire a team of Technical Sales Engineers in your territory.
• Act as a trusted technical advisor to key semiconductor fabs, OSATs, SMT/PCBA assemblers and tier-1 electronics manufacturers.
• Forecast demand using data analytics and collaborate with internal teams and suppliers.
• Collaborate with QA/QC, process engineering and product development to resolve yield challenges.
• Drive market intelligence, identify growth opportunities, and align solutions with customer targets.

Skills

English

Bahasa Malaysia

Team leadership

Consultative selling

Travel readiness

Technical aptitude

Education

Engineering degree or diploma

Business degree in Sales/Marketing/International Business

Job description

“Innovate, Engage, Impact: Careers for the Curious.”

A career in science/technical fields as more than just laboratory or technical work: innovation and problem-solving, engaging with customers and people, and creating real-world impact. This fits particularly well with the kind of careers Crest represents, where someone can combine scientific curiosity with imaging, analytical and test technologies, applications work, customer interaction, and business exposure.

This role focuses onhigh-level consultative advisory and technology adoption. You will serve as the crucial link between cutting-edge manufacturing capabilities and complex client challenges across semiconductors, SMT/PCBA assembly, IoT, 5G, and EV technology ecosystems. If you are an engineering-minded professional who excels at solving supply chain bottlenecks, aligning product roadmaps, and building long-term technical alliances, this role offers a platform to shape regional industry adoption.

Core Responsibilities

Team Management & Coaching: Manage, coach, and inspire a team of Technical Sales Engineers within your assigned territory. Establish sales quotas, track pipelines, monitor team performance, and provide accurate revenue forecasting to senior management.

Strategic Account & Ecosystem Consultation: Act as a trusted technical advisor to key semiconductor fabs, OSATs, SMT/PCBA assemblers, and tier‑1 electronics manufacturers within your territory. Ensure our solutions—spanning imaging techniques, analytical technologies & test methodologies together with production integration —align with customer yield and quality targets.

Technology Adoption & Market Intelligence: Evaluate emerging trends across semiconductor packaging, SMT, IoT, 5G, and automotive/EV electronics. Identify growth opportunities to expand Crest's market footprint in Northern zones.

Supply & Demand Forecasting: Leverage data analytics, pipeline metrics, and regional adoption trends to build accurate demand models, supporting resource allocation and operational planning with international equipment principals.

Cross-Functional Collaboration & Yield Optimization: Partner directly with client QA/QC, process engineering, and product development teams, working alongside internal Application Engineers, Field Service Teams, and international suppliers to resolve technical and yield challenges.

What Makes This Role Exciting

Direct Impact on Next-Gen Tech: Actively deploy the Inspection, Analytical & Test architecture behind the global semiconductor, IoT, AI, and EV electronics revolutions.

Global Technical Exchange: Collaborate with international engineering teams and principal partners, gaining direct access to structured overseas technical training and international industry symposia.

Comprehensive Compensation & Perks: Competitive compensation, performance-based incentives, annual performance bonus, global travel opportunities and health coverage.

Professional Growth & Vibrant Career Trajectory: Join a supportive team environment with structured mentorship, career growth opportunities, and a platform to apply your engineering background directly to commercial solutions.

Ideal Qualifications

Educational Background #1 - Technical Path: Bachelor’s Degree or Diploma in Engineering (E&E, Materials Science, Mechanical), Physics, Chemistry, or related applied science fields.OR

Educational Background #2 – Business Path: Bachelor’s Degree in Business Management, Sales & Marketing, International Business, Psychology, or Mass Communications with experience in semiconductor or electronics business ecosystem.

Managerial Experience: Minimum 5+ years of experience in technical sales, applications engineering, or business development, with at least 2+ years in a Team Lead or Managerial capacity, ideally within semiconductor, SMT/PCBA, microelectronics, or industrial electronics equipment sectors.

Domain Familiarity: Understanding of quality inspection, process metrology, and material testing workflows across semiconductor packaging, SMT assembly, and electronics manufacturing environments is highly valued.

Consultative Communication: Proven ability to translate complex engineering concepts into actionable business strategies for both executive management and engineering leads is highly regarded.

Multilingual Capability: Business fluency in English and Bahasa Malaysia is mandatory. Proficiency in additional regional languages (Mandarin, Thai, or Japanese) is highly advantageous to navigate regional principal and supplier networks.

Mobility: Mandatory to possess own transport and be willing to travel within your designated territories and overseas for principal meetings or training.

Crest Group of Companies is a leading regional equipment and solutions provider with offices in Malaysia, China, Singapore and Thailand. We represent some of the most reputable brands in high technology imaging systems, material analysis equipment, precision measurement instruments, semiconductor/data storage related tools, X-Rays, spectrometers & other products from leading manufacturers in USA, Europe & Asia Pacific (Japan, Korea etc).

Our client consists of customers in multi-national electronics manufacturers (semiconductor, data storage & general electronics), multi-discipline research community (government/private universities & research institutions), oil & gas industry, automotive & many more.

To maintain our robust growth & expansion, we are looking to invite self‑driven, energetic and intelligent candidates to join our young, ambitious and dynamic team.

What can I earn as an Area Sales Manager