Area Manager/Senior Area Manager (F&B)

MVC Resources; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

Zohorecruit is seeking a Senior Area Manager to oversee and scale a network of high-volume F&B outlets in Kuala Lumpur. You will drive sales, manage P&L, and lead store teams to deliver exceptional service and growth.

Responsibilities include local marketing, cost control, and ensuring Halal standards across outlets while optimizing labor and COGS for profitability. This role requires strong leadership and hands-on operational expertise in a fast-paced environment.

Qualifications

• 4–6+ years of experience in multi-unit operations, sales management, or area management.
• Proven track record of driving SSSG and managing full P&L across multiple locations.
• Familiar with delivery platforms, retail operations, and local store marketing.

Responsibilities

• Drive monthly, quarterly, and annual sales targets across all stores.
• Plan localized marketing campaigns and promotions tailored to outlets' demographics.
• Train teams on upselling, cross-selling, bundle pricing and queue optimization.
• Manage end-to-end P&L and monitor gross revenue, net margins, and profitability.
• Control COGS, waste, inventory variance, and labor costs without compromising speed or quality.
• Analyze KPIs weekly to identify underperforming locations and deploy recovery measures.
• Conduct site visits to ensure product quality, speed, hygiene, brand presentation, and Halal standards.
• Lead Store Managers and staff to build a sales-oriented, customer-centric culture.
• Oversee staffing, onboarding, and training on engagement and product presentation.
• Lead ramp-up strategies for newly opened stores.

Skills

Multi-unit ops

Sales management

P&L accountability

Leadership

Job description

Kuala Lumpur, Malaysia | Posted on 10/07/2026

• Country Malaysia

Job Description

Role Overview:

We are seeking a high-energy, commercial Senior Area Manager / Area Manager to oversee and scale our multi-unit network of high-volume F&B outlets.

This role requires a strong combination of hands-on operational leadership and proactive sales driving. You will be directly responsible for the total P&L performance across your assigned territory, driving aggressive same-store sales growth (SSSG), maximizing off-premise sales channels, optimizing labor/COGS costs, and scaling high-performing store teams.

Key Responsibilities:

• Drive and achieve monthly, quarterly, and annual sales targets across all assigned store locations.
  
• Plan, execute, and monitor localized marketing campaigns, foot-fall activation events, landlord/mall cross-promotions, and seasonal push items tailored to each outlet's customer demographic.
  
• Transaction & Basket Size Optimization: Train store teams on active upselling, cross-selling signature items, combo bundling, and optimizing queue movement to maximize peak-hour transactions.
  
• Manage end-to-end P&L for all outlets, tracking daily and monthly gross revenue, net margins, and operational profitability.
  
• Strictly control Cost of Goods Sold (COGS), raw material wastage, inventory variance, and labor productivity/overtime schedules without compromising speed or quality.
  
• Analyze financial statements and outlet-level key performance indicators (KPIs) weekly to identify underperforming locations and rapidly deploy sales recovery and cost-saving measures.
  
• Conduct regular site visits to ensure 100% compliance with product quality, speed of service, food hygiene, brand presentation, and Halal operational standards.
  
• Ensure store equipment, cash registers, refrigeration, and cooking display units are fully operational to avoid sales loss due to technical downtime.
  
• Lead, coach, and motivate Store Managers and front-line staff to build a sales-oriented, customer-centric store culture.
  
• Oversee store staffing levels, onboarding, and continuous training on customer engagement, active selling, and product presentation.
  
• Lead sales ramp-up strategies and operational execution for newly launched store locations.
  

Requirements

• 4–6+ years of experience in multi-unit operations, sales management, or area management within the QSR, F&B, or fast-casual retail sector.
  
• Demonstrated history of driving same-store sales growth (SSSG) and managing full P&L accountability across multiple store locations.
  
• Strong familiarity with delivery platform management, retail operations, and local store marketing.
  
• Valid driving license and willingness to travel frequently across assigned store locations.
  
• Commercial mindset with strong numerical ability to evaluate P&L metrics, sales trends, and promotion ROI.
  
• Strong leadership capabilities with a knack for motivating front-line store teams to surpass sales targets.
  
• High adaptability in fast-paced, high-volume retail environments.