Area Business Development Manager

Astro; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

Astro Malaysia invites results-driven professionals to join our dynamic sales team in Kuala Lumpur. You will drive sales performance, manage key retail partners, and report monthly with strategies aligned to market trends.

This role emphasizes channel growth, relationship building, and delivering measurable business results. You will coordinate with Master Distributor, oversee in-store brand visibility, and lead digital adoption initiatives with partners.

Qualifications

• Degree or Diploma in business or related discipline.
• Experience in direct sales operation or end-user selling environment.
• Good communication skills in Bahasa Malaysia and English.
• Familiar with area of operation and local dialects.
• Computer literate and proficient in basic software such as Microsoft Office.
• Strong planning, organizational and leadership abilities.
• Ability to build relationships with local authorities and HTOs.

Responsibilities

• Drive sales performance and business growth with monthly reporting and strategies.
• Identify potential business partners.
• Collaborate with Master Distributor to achieve business results.
• Manage retailer relationships through regular reviews and strategy sharing.
• Ensure effective execution of marketing and sales programs to maximize brand visibility in stores.
• Supervise Master Distributor activities in selling, distribution and merchandising.
• Coordinate with Head Office on distributor sales performance.
• Conduct monthly business reviews with regional distributor.
• Provide market intelligence on competitive activities and trade conditions.
• Drive digital adoption in business partners by promoting new tools and processes.
• Ensure process governance in regional retail operations, including campaigns, SOPs, contracts, and compliance.

Skills

Sales Management

Account Management

Negotiation

Communication

Digital Adoption

Leadership

Market Analysis

Education

Bachelor's or Diploma in Business or related field

Tools

Microsoft Office

Job description

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It’s our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

WHAT YOU WILL DO:

• Responsible for sales performance & business growth, with monthly reporting with strategies to support growth and market trend.

• Identify potential business partners

• Work with Master Distributor to deliver agreed business results.

• Account management – responsible for regular reviews, updates and strategies sharing with Retail Partners to best aligned with the overall Company’s visions and strategy

• Ensure effective and timely implementation of all Marketing and Sales Programs Ensure high impact brand visibility and brand experience in Retailer’s stores, such as POSM deployment, in-store brandings & signage.

• Supervise / manage the activities of the Master Distributor on selling, distribution and merchandising.

• Coordinate with Head Office on the Master Distributor’s Sales Performance and activities

• Conduct monthly Business Reviews with regional Master Distributor on their monthly performance

• Provide prompt information on competitive activities, market changes and conditions and trade & customers complaints to his superior and the departments concerned.

• Drive digital adoption in Business Partners – e.g.: embracing and advocating the adoption of new digital sales tools, software, platform and processes.

• Ensure process centricity and governance in the regional retail business – including execution and monitoring of local and nationwide campaigns, incentive SOP, contract management, compliance, policies and rules of trade

REQUIREMENTS:

WHO YOU ARE:

• Degree or Diploma holder preferably in business related discipline.
• Experience in handling direct sales operation or end user selling environment.
• Good communication skills. Ability to speak and write good Bahasa Malaysia & English.
• Familiar with area of operation.
• Ability to understand and converse in local dialects.
• Computer literate. Ability to use basic computer software, e.g. Microsoft Office.
• Good relations/connections with local authorities and HTOs.
• Planning & Organisational skills
• Leadership & Influencing Ability
• Communication Skills
• Problem Solving Skills
• Collaborative Skills / Teamwork
• Ability to delegate and empower