APAC Technical Marketing Strategist

ROCKWOOL International A/S; Klang City; On-site; MYR 90,000 - 130,000; Full time

Job summary

ROCKWOOL Group is seeking a technical marketing specialist to bridge engineering insights with marketable content across Malaysia, Indonesia, Singapore, Australia and New Zealand. You will develop technical marketing content, collaborate with product teams and empower sales with technical expertise.

You will also create white papers, case studies, datasheets and webinars, ensure SEO-friendly messaging, and contribute to digital campaigns on the company website, social media and email programs.

Qualifications

• Develop and translate technical product features into market-ready content.
• Deliver training sessions to sales teams to deepen product understanding.
• Create SEO-optimized technical content for digital channels.

Responsibilities

• Collaborate with product development and marketing to plan product launches.
• Create technical marketing materials such as white papers, datasheets, and webinars.
• Provide technical support to sales during customer engagements.
• Analyze competitors and share insights with marketing and product teams.
• Contribute to industry publications and digital campaigns.
• Ensure content aligns with SEO and digital marketing strategies.
• Represent the company at industry events and conferences.

Skills

Technical marketing content

SEO-friendly content

Product training delivery

Cross-functional collaboration

Content development

Job description

ROCKWOOL Group is seeking a technical marketing specialist to bridge engineering insights with marketable content across Malaysia, Indonesia, Singapore, Australia and New Zealand. You will develop technical marketing content, collaborate with product teams and empower sales with technical expertise.

You will also create white papers, case studies, datasheets and webinars, ensure SEO-friendly messaging, and contribute to digital campaigns on the company website, social media and email programs.