Regional Digital Marketing & Communications Leader

ROCKWOOL International A/S; Malaysia; On-site; MYR 120,000 - 210,000; Full time

Job summary

ROCKWOOL Group is seeking a driven Manager, Digital Marketing & Communications to lead the regional digital marketing agenda across Asia. You will drive campaigns, optimise channels, manage websites, and analyse performance to boost engagement and lead generation.

Collaborating with regional and local teams, you will ensure effective activation of content, strong customer journeys, and data-driven decisions to deliver measurable marketing outcomes and ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing or related.
• Minimum 6 years of relevant digital marketing, campaign execution, website management, and channel optimisation.
• Hands-on experience managing digital channels, marketing platforms, analytics, and CMS.
• Strong understanding of digital marketing performance, lead generation, and campaign optimisation.
• Strong analytical, project management, and stakeholder management skills.

Responsibilities

• Develop and execute digital marketing strategies to drive brand awareness, engagement, and growth.
• Own digital channel management across websites, social, email, webinars, and paid media.
• Oversee content activation, calendars, and marketing automation for lead nurturing.
• Track, analyse, and report on digital and lead generation KPIs for ROI.
• Manage agencies, vendors, and internal martech for campaign delivery and ops excellence.

Skills

Digital marketing

Lead generation

Analytics

Stakeholder management

Project management

Education

Bachelor's degree in Marketing

Tools

CRM systems

Marketing automation

Adobe Creative Suite

Job description

ROCKWOOL Group is seeking a driven Manager, Digital Marketing & Communications to lead the regional digital marketing agenda across Asia. You will drive campaigns, optimise channels, manage websites, and analyse performance to boost engagement and lead generation.

Collaborating with regional and local teams, you will ensure effective activation of content, strong customer journeys, and data-driven decisions to deliver measurable marketing outcomes and ROI.