Digital Marketing & Communication Manager

ROCKWOOL International A/S; Malaysia; On-site; MYR 120,000 - 210,000; Full time

Job summary

ROCKWOOL Group is seeking a driven Manager, Digital Marketing & Communications to lead the regional digital marketing agenda across Asia. You will drive campaigns, optimise channels, manage websites, and analyse performance to boost engagement and lead generation.

Collaborating with regional and local teams, you will ensure effective activation of content, strong customer journeys, and data-driven decisions to deliver measurable marketing outcomes and ROI.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing or related.
• Minimum 6 years of relevant digital marketing, campaign execution, website management, and channel optimisation.
• Hands-on experience managing digital channels, marketing platforms, analytics, and CMS.
• Strong understanding of digital marketing performance, lead generation, and campaign optimisation.
• Strong analytical, project management, and stakeholder management skills.

Responsibilities

• Develop and execute digital marketing strategies to drive brand awareness, engagement, and growth.
• Own digital channel management across websites, social, email, webinars, and paid media.
• Oversee content activation, calendars, and marketing automation for lead nurturing.
• Track, analyse, and report on digital and lead generation KPIs for ROI.
• Manage agencies, vendors, and internal martech for campaign delivery and ops excellence.

Skills

Digital marketing

Lead generation

Analytics

Stakeholder management

Project management

Education

Bachelor's degree in Marketing

Tools

CRM systems

Marketing automation

Adobe Creative Suite

Job description

Role Summary: We are seeking a driven and digitally savvy Manager, Digital Marketing & Communications to join our Regional Marketing team. This role is responsible for managing and optimising the company's digital channels across Asia, ensuring marketing campaigns and content are effectively activated to maximise audience engagement, lead generation, and business impact. Working closely with regional stakeholders and local market teams, you will oversee digital campaign execution, channel optimisation, website management and performance analytics to deliver measurable marketing outcomes and strengthen customer engagement.

Key responsibilities and activities include, but is not limited to:

Digital Marketing Strategy & Execution

Develop and execute digital marketing strategies that drive brand awareness, customer engagement, lead generation, and business growth. Partner with regional and local teams to deliver integrated campaigns across multiple markets and digital channels. Identify opportunities to improve campaign performance through audience insights, performance data, and emerging digital trends. Collaborate with internal stakeholders and external partners to ensure effective execution of marketing initiatives.

Digital Channel Management & Content Activation

Manage and optimise digital channels, including websites, social media, email marketing, webinars, and paid media platforms. Oversee the publishing and activation of content across digital channels, ensuring consistency, accuracy, and optimal reach. Maintain campaign and content calendars to support effective and timely execution. Support lead generation and nurturing activities through optimised customer journeys, landing pages, and marketing automation programmes.

Website Management & Digital Experience

Manage the company's website and digital properties, ensuring content accuracy, functionality, and an engaging user experience. Manage website updates, campaign landing pages, and enhancement projects to support marketing and business objectives. Monitor website performance, SEO, user behaviour, and conversion metrics to identify opportunities for improvement.

Analytics & Performance Optimisation

Track, analyse, and report on digital marketing, website, and lead generation performance against established KPIs. Develop actionable insights and recommendations to improve campaign effectiveness, channel performance, lead quality, and ROI. Leverage analytics and marketing technology platforms to support data-driven decision-making and continuous optimisation.

Vendor & Marketing Operations Management

Manage relationships with agencies, digital vendors, and external partners to ensure quality delivery, cost efficiency, and project success. Maintain marketing systems, digital tools, and documentation to support effective campaign execution and operational excellence. Drive continuous improvement in marketing processes, workflows, and digital capabilities.

Skills & Experience - Essential

• Bachelor's Degree in Marketing, Business, Communications, Digital Marketing, or a related discipline.
• Minimum 6 years of relevant experience in digital marketing, campaign execution, website management, and digital channel optimisation.
• Hands-on experience managing digital channels, marketing platforms, analytics, and content management systems.
• Strong understanding of digital marketing performance, lead generation, and campaign optimisation.
• Strong analytical, project management, and stakeholder management skills.

Skills & Experience - Desirable

• Experience in a regional and/or B2B environment.
• Experience with CRM, lead management and marketing automation platforms.
• Working knowledge of Adobe Creative Suite or similar design tools.
• Experience managing agencies, vendors or external partners.
• Proactive, adaptable, with a continuous learning mindset.

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint. Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With ~11,800 dedicated colleagues in 37 countries and sales in more than 120, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, customised stone wool insulation components for other manufacturers’ products and systems (OEM), to insulation for the process industry and marine & offshore.

Ready to help build a better future for generations to come? Join us and make a difference! http://www.rockwool.com/group/about-us/careers/