APAC Digital Marketing Lead: Paid Search & Growth

Kardex; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Kardex Malaysia Sdn. Bhd. is seeking a results-driven Digital Marketing Specialist to drive digital demand generation and lead acquisition across the Asia Pacific region.

The role focuses on Paid Search while contributing across the full funnel, including automation, CRO, and performance reporting. You will support campaigns across Southeast Asia, Australia, New Zealand, Japan, and Korea, ensuring effective digital campaign execution and marketing effectiveness.

Qualifications

• 3-5+ years of experience in Digital Marketing, Demand Generation, Performance Marketing, or Paid Search.
• Strong hands-on experience managing Google Ads campaigns.
• Experience working with monday.com, HubSpot or another marketing automation platform.
• Experience using Google Analytics (GA4) and conversion tracking tools (GTM).
• Experience managing external agencies and suppliers.
• Strong analytical and reporting capabilities.
• Fluent written and spoken English.

Responsibilities

• Plan, launch, manage, and optimize Paid Search campaigns across Google Ads.
• Support regional PPC activities across platforms such as Microsoft Ads, Yahoo Japan, Baidu, Naver, and other local search platforms.
• Collaborate with external agencies managing local platforms and provide performance oversight.
• Conduct keyword research, audience analysis, and competitor benchmarking.
• Deliver ongoing optimization recommendations to maximize lead generation and ROI.
• Execute integrated digital marketing campaigns aligned with regional business priorities.
• Support full-funnel marketing programs across awareness, consideration, and conversion stages.
• Collaborate with global and local stakeholders to adapt campaigns to regional market needs.
• Ensure campaign execution follows best practices and aligns with global brand standards.
• Develop and maintain lead nurturing programs using monday.com, HubSpot, and similar marketing automation platforms.
• Build and optimize email campaigns, workflows, and customer journeys.
• Support lead scoring and segmentation strategies.
• Collaborate with Sales teams to improve lead quality and conversion rates.
• Create and optimize landing pages to improve campaign effectiveness.
• Execute A/B tests on messaging, forms, and user journeys.
• Analyze website performance and user behavior.
• Recommend and implement improvements to increase conversion rates and lead quality.
• Act as the primary marketing contact for digital advertising agencies supporting APAC markets.
• Review agency recommendations and campaign performance reports.
• Ensure agencies follow agreed strategies, budgets, and KPIs.
• Coordinate campaign activities with regional sales teams and marketing stakeholders.
• Monitor and analyze campaign performance across the marketing funnel.
• Develop meaningful reports and dashboards using marketing and CRM data.
• Translate insights into actionable recommendations.
• Support continuous improvement initiatives across digital marketing channels.
• Work closely with peers in a matrix organization of small-to-mid-size teams.
• Advise internal business partners and act on eye level.
• Contribute ideas, participate in projects/initiatives, and help introduce change across multiple locations and functions.

Skills

Google Ads

Marketing automation

Landing page optimization

GTM

GA4

HubSpot

monday.com

English

Tools

HubSpot

monday.com

GA4

GTM

Google Analytics

Job description

Kardex Malaysia Sdn. Bhd. is seeking a results-driven Digital Marketing Specialist to drive digital demand generation and lead acquisition across the Asia Pacific region.

The role focuses on Paid Search while contributing across the full funnel, including automation, CRO, and performance reporting. You will support campaigns across Southeast Asia, Australia, New Zealand, Japan, and Korea, ensuring effective digital campaign execution and marketing effectiveness.