Senior PPC Analyst - Asia

Orix Digi; Kuala Lumpur; Hybrid; MYR 120,000 - 180,000; Full time

Job summary

Orix Digi in Kuala Lumpur is seeking a Senior PPC Analyst to own paid search and display analysis across Asia markets, translating demand signals into measurable pipeline and revenue impact. The role is hybrid, collaborating with Asia teams while based in Kuala Lumpur.

You will drive end-to-end PPC execution, build KPI trees, run experiments, and provide leadership-ready updates. 5–8 years of paid search and display experience is required.

Qualifications

• 5-8 years of experience in paid search and display analysis.
• Hands-on capability with Google Ads Editor, GA4, Looker Studio.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with comfort in KPI and performance analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.

Responsibilities

• Own end-to-end delivery for PPC Analyst initiatives, from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.
• Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Skills

Paid search analysis

Data-driven decision making

Stakeholder management

KPI governance

Experimentation

Tools

Google Ads Editor

GA4

Looker Studio

Job description

Senior PPC Analyst - Asia

Performance & Growth

Own paid search and display analysis outcomes for Asia markets by translating demand signals into measurable pipeline and revenue impact.

Full TimeHybridSeniorKuala Lumpur (Hybrid) with Asia collaboration

Role Overview

Position scope, strategic mission, and operating context.

Role Mission

Drive reliable execution in paid search and display analysis with clear KPI governance, weekly optimization cycles, and high-quality stakeholder communication.

Business Context

• You will work with cross-functional squads supporting campaigns and delivery systems across Asia markets.
• This role contributes to our region-country-city operating model and reinforces commercial accountability.
• You will partner with strategy, delivery, and analytics leads to improve execution quality and speed.

Role Snapshot

• Department: Performance & Growth
• Employment Type: Full Time
• Work Model: Hybrid
• Primary Location: Kuala Lumpur (Hybrid) with Asia collaboration

Core Responsibilities

• Own end-to-end delivery for PPC Analyst initiatives, from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.
• Maintain QA discipline, reporting clarity, and leadership-ready status updates.

Requirements and Qualifications

Capabilities required to perform the role at a high level.

Required Experience

• 5-8 years of experience in paid search and display analysis.
• Hands-on capability with Google Ads Editor, GA4, Looker Studio.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with comfort in KPI and performance analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.

Preferred Qualifications

• Experience working across multi-country or multi-region delivery environments.
• Track record improving conversion quality, efficiency, or operational reliability.
• Confidence in SOP documentation and process governance.

Hiring Process

1. Step 1: Application Review

   Capability evidence and role fit are assessed against clear decision criteria.

2. Step 2: Role and Experience Screening

   Capability evidence and role fit are assessed against clear decision criteria.

3. Step 3: Practical Assessment

   Capability evidence and role fit are assessed against clear decision criteria.

4. Step 4: Leadership Interview

   Capability evidence and role fit are assessed against clear decision criteria.

5. Step 5: Offer and Onboarding

   Capability evidence and role fit are assessed against clear decision criteria.

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