APAC Performance Marketing Lead

WPP Media Limited; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

WPP Media Limited in Kuala Lumpur is seeking a Manager of Performance Marketing APAC to lead media implementation and buying for the agency. The role involves client contact, campaign design from strategy to execution, and ongoing performance reporting, with collaboration across third parties to achieve KPI-driven outcomes.

Responsibilities include developing holistic performance strategies, staying current on ad specs, troubleshooting, and coordinating with the team to optimize budgets and

Qualifications

• Knowledge of digital marketing preferred.
• Detail oriented, responsive to deadlines and able to multitask.
• Ongoing interest in digital marketing, industry trends and emerging technologies.

Responsibilities

• Receiving client briefs and formulating holistic performance strategies across search, social and programmatic.
• Maintaining up-to-date knowledge of social/search ad specs and best practices for complex campaigns.
• Understand ecommerce ecosystems and apply performance marketing techniques across platforms.
• Troubleshoot technical issues across campaign lifecycle and optimize campaigns based on data.
• Monitor performance and pacing; conduct regular analyses to improve KPIs.
• Collaborate with third parties to ensure accurate implementation and KPI performance.
• Work with the team to integrate reports, learnings and budgets.

Skills

Digital marketing

Client servicing

Analytical skills

Time management

Team player

Job description

WPP Media Limited in Kuala Lumpur is seeking a Manager of Performance Marketing APAC to lead media implementation and buying for the agency. The role involves client contact, campaign design from strategy to execution, and ongoing performance reporting, with collaboration across third parties to achieve KPI-driven outcomes.

Responsibilities include developing holistic performance strategies, staying current on ad specs, troubleshooting, and coordinating with the team to optimize budgets and