Manager, Performance Marketing APAC

WPP Media Limited; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Job summary

WPP Media Limited in Kuala Lumpur is seeking a Manager of Performance Marketing APAC to lead media implementation and buying for the agency. The role involves client contact, campaign design from strategy to execution, and ongoing performance reporting, with collaboration across third parties to achieve KPI-driven outcomes.

Responsibilities include developing holistic performance strategies, staying current on ad specs, troubleshooting, and coordinating with the team to optimize budgets and

Qualifications

• Knowledge of digital marketing preferred.
• Detail oriented, responsive to deadlines and able to multitask.
• Ongoing interest in digital marketing, industry trends and emerging technologies.

Responsibilities

• Receiving client briefs and formulating holistic performance strategies across search, social and programmatic.
• Maintaining up-to-date knowledge of social/search ad specs and best practices for complex campaigns.
• Understand ecommerce ecosystems and apply performance marketing techniques across platforms.
• Troubleshoot technical issues across campaign lifecycle and optimize campaigns based on data.
• Monitor performance and pacing; conduct regular analyses to improve KPIs.
• Collaborate with third parties to ensure accurate implementation and KPI performance.
• Work with the team to integrate reports, learnings and budgets.

Skills

Digital marketing

Client servicing

Analytical skills

Time management

Team player

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are currently looking for aManager, Performance Marketing APACto join us. In this role, you will be responsible for managing the media implementation and buying for the agency. For this role, you will constant involvement in client contact and implementation and delivery of paid digital media campaigns, designing everything from performance strategy, to campaign implementation and ongoing performance reporting. It includes working with multiple third parties in pursuit of excellence in this space and exercising total ownership of plan performance.

Role Responsibilities

• Receiving client briefs & formulating holistic performance strategies to achieve agreed client KPIs across search, social and programmatic channels
• Maintaining a high-level understanding of latest social and search ad specs, new/beta features, and best practices for executing complex campaigns
• Understand the eCommerce ecosystem and be able to employ the correct performance marketing techniques across these key platforms, integrated within the broader campaign media mix
• Troubleshooting technical issues at all stages of the campaign process from implementation through execution and reporting
• Monitoring campaign performance and pacing and conduct performance analyses on a regular basis, using a data driven approach to optimise campaigns
• Maintain a close working relationship with all third parties (ie PBU) to ensure accurate campaign implementation & performance to KPIs
• Working closely with the rest of the team to integrate reports, learnings and optimise budgets

Media Management

• Liaising closely with media partners and third parties to identify new opportunities in terms of activations, data sources for reporting, effectiveness and performance
• Proactively sharing media innovation news and organising expert POVs from within the Maxus network to ensure relevance for Huawei for all things Performance related
• Regularly liaising with the main search and social specialists (e.g. Google, Facebook) to ensure we are constantly updating Huawei clients on their latest products and services

Client Relationship Management & Prioritisation

• Build and maintain effective client relationships that enable you to control client workflows, manage competing demands and manage expectations
• Build relationships with Procurement, as well as Marketing teams within the client

Market Management

• Maintaining relationships with the required digital practitioners within the markets
• Helping senior team members achieve market consistency across performance KPI setting, reporting, performance management, or technical requirements such as naming conversions
• Helping markets to troubleshoot scenarios and use your point of view as a regional practitioner to supply best practice advice

Team Operations

• Recognising the ultra-high level of priority placed upon processes for this client, a commitment to adhering to and upholding the operational requirements of the role, including campaign-related internal tracking procedures, delivering on requests for financial information, and performing all duties required with GAR and CSI procedures
• An ongoing commitment to new procedures onboarded into the team pending client or internal requirements

Training & Development

• Enthusiastically participate in specialized and generalized training programmes offered internally, and proactively seek out external educational opportunities to build your skill base
• Own your own development and openly share career development aspirations in order to enable managers to provide suitable opportunities.

Adopt An Organisational Mindset

• Enthusiastically participate in internal initiatives designed for business or cultural improvement, and be a positive contributor to Wavemaker culture & business performance
• Recognise your required contribution to internal business reporting and respect the requirements of stakeholders & your position in the business to provide required information

What you’ll bring

• Knowledge of digital marketing preferred
• Proactively seek feedback on your work to take it to the next level
• Detail oriented, responsive to deadlines and able to multitask
• Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
• Client servicing experience and good interpersonal skills
• Knowledge and experience in UX, Paid Search & SEO is an added bonus
• Minimum 5 years working experience in Digital Marketing or relevant industry
• Strong analytical, problem solving and time management skills
• Creative and a good team player

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Please read our Privacy Notice for more information on how we process the information you provide.