AI-Driven Malaysian Insurance Content Lead

Bowtie Life Insurance Company; Kuala Lumpur; On-site; MYR 90,000 - 180,000; Full time

Benefits offered by this job

Competitive package

Flexible work arrangement

Medical coverage

Dental coverage

Employee discounts

Professional development sponsorship

Job summary

Bowtie Malaysia is scaling a content operation for the Malaysian medical insurance market, seeking a domain authority to own the content library and ensure accuracy, compliance, and external credibility.

You will draft and fact-check articles, build knowledge base, and lead AI-assisted publishing for 100–150 articles per month, with live product terms and MOH/BNM compliance. You will work with SEO and media for high E-E-A-T authority.

Qualifications

• 3–5 years in medical insurance underwriting support, insurance product management, insurance journalism, or agency content work focused on Malaysian BFSI/healthcare.
• Deep knowledge of Malaysian medical card structures — co-payments, deductibles, riders, and claims workflows.
• Exceptional editorial rigor with zero tolerance for factual inaccuracies.
• Comfortable using AI writing/drafting tools to produce accurate, well-structured first drafts quickly.
• Native or fluent English; strong working proficiency in Bahasa Malaysia.

Responsibilities

• Own AI-assisted content creation for insurance topics with grounding in domain expertise.
• Fact-check and sign off on all published content against Malaysian policy wordings and live terms.
• Drive external credibility via media placements and link-building.
• Own a quality framework for an AI publishing pipeline producing 100–150 articles monthly.
• Serve as the named author/reviewer on high-traffic articles to establish real expertise.

Skills

Editorial rigor

AI writing tools

English writing

Bahasa Malaysia

Attention to detail

Media relations

Tools

AI-assisted publishing

Content QA frameworks

SEO & PR basics

Job description

Bowtie Malaysia is scaling a content operation for the Malaysian medical insurance market, seeking a domain authority to own the content library and ensure accuracy, compliance, and external credibility.

You will draft and fact-check articles, build knowledge base, and lead AI-assisted publishing for 100–150 articles per month, with live product terms and MOH/BNM compliance. You will work with SEO and media for high E-E-A-T authority.