SEO & AI Discovery Lead — Malaysia (Flexible)

Bowtie Life Insurance Company; Kuala Lumpur; On-site; MYR 180,000 - 260,000; Full time

Benefits offered by this job

Competitive package

Flexible work arrangement

Medical/dental coverage and wellness

Employee discounts

Startup culture

Weekly sharing sessions

Professional Development Sponsorship

Job summary

Bowtie Malaysia seeks an experienced SEO leader to own the full organic discovery strategy across traditional search and AI engines. You will architect technical SEO, scale content, and lead a local team to build a 2,000+ article library focused on Malaysian medical insurance.

Drive authority, track performance, and push adoption of AI-driven visibility. You will be the first dedicated search leader in Malaysia, coordinating with stakeholders to deliver measurable organic growth and

Qualifications

• 5+ years in organic search/SEO, including 2+ years in a team lead or managerial capacity.
• Deep technical SEO expertise — structured data (e.g., MedicalWebPage, InsuranceProduct schemas), vector search principles, and GEO/AEO optimization mechanics.
• High proficiency with GA4, Google Search Console, Ahrefs, Semrush, Screaming Frog, and custom LLM evaluation frameworks.
• Understanding of search behaviour and language dynamics in English and Bahasa Malaysia.

Responsibilities

• Own the SEO/GEO/AEO strategy for Bowtie Malaysia, including technical infrastructure and content scale.
• Build and lead the local content team to 2,000+ indexed articles and map keywords for the Malaysian medical insurance market.
• Drive domain authority and organic traffic growth from zero, with robust performance tracking across traditional and generative search.
• Lead and grow a local content team as the library and traffic scale.

Job description

Bowtie Malaysia seeks an experienced SEO leader to own the full organic discovery strategy across traditional search and AI engines. You will architect technical SEO, scale content, and lead a local team to build a 2,000+ article library focused on Malaysian medical insurance.

Drive authority, track performance, and push adoption of AI-driven visibility. You will be the first dedicated search leader in Malaysia, coordinating with stakeholders to deliver measurable organic growth and