Advertising & Promotions Manager (Centro Mall)

Private Advertiser; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Centro Mall in Malaysia seeks an Advertising & Promotions Manager to lead A&P campaigns, events, promotions and tenant activities, enhancing shopper traffic and mall revenue. This role requires strategic planning, budget management and cross‑department coordination.

You will plan annual A&P strategy, manage budgets, coordinate campaigns with tenants, oversee social media and marketing materials, and lead the A&P team to deliver high‑impact promotions on time and within budget.

Qualifications

• Degree in Mass Communications, Marketing, Advertising or related field.
• Proven experience in managing and leading A&P or marketing team (shopping mall).
• Creativity and a passion for innovative marketing strategies.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office and social media; design tools a plus.
• Strong organizational skills and ability to meet deadlines.

Responsibilities

• Lead and manage the Advertising & Promotions function for Centro Mall.
• Develop annual A&P marketing plan aligned with mall objectives.
• Plan seasonal campaigns, events, promotions and tenant activities.
• Develop initiatives to increase customer traffic, engagement and spending.
• Identify new marketing opportunities and activities to strengthen the mall’s positioning.
• Plan, coordinate and execute campaigns and promotions within budget.
• Oversee mall decorations and promotional materials.
• Manage the mall’s promotional and advertising spaces and media income.

Skills

Creative

Communication

Project management

Team leadership

Social media proficiency

MS Office

Education

Degree in Mass Communications, Marketing, Advertising or related field

Tools

Microsoft Office

Social media

Design tools

Job description

Advertising & Promotions Manager (Centro Mall)

To lead and manage the Centro Mall’s Advertising & Promotions function by planning and executing marketing campaigns, events, promotions and tenant activities that increase mall awareness, customer traffic, engagement and tenant business performance, while managing the A&P budget and generating additional income through promotional and media spaces.

Responsibilities

Develop and implement the annual A&P marketing plan in line with the mall’s objectives and business direction.

Prepare and manage the annual A&P budget.

Plan seasonal, festive, promotional, weekend and signature mall campaigns.

Develop initiatives to increase customer traffic, engagement and spending.

Identify new marketing opportunities and activities to strengthen the mall’s positioning.

2. Marketing Campaigns & Promotions

Plan, coordinate and execute campaigns and promotions according to the approved A&P budget.

Create awareness and publicity for mall activities, promotions and events.

Develop customer engagement activities, contests, and other promotional programmes.

3. Events & Activities

Plan, source, organise and execute mall events, activities and festive programmes.

Ensure events are executed smoothly and according to approved plans, budgets and timelines.

Monitor event performance, attendance and customer response.

Review completed events and recommend improvements for future activities.

4. Tenant Engagement & Joint Promotions

Liaise with tenants to encourage participation in mall campaigns and promotional activities.

Propose and develop joint promotions with tenants to support tenant sales.

Monitor tenant promotional materials and ensure compliance with mall guidelines.

Maintain good working relationships with tenants, agencies and external partners.

Coordinate the development of promotional materials and marketing collaterals.

Oversee and monitor the mall’s social media platforms and content.

Develop suitable publicity and communication plans for campaigns and events.

Ensure consistent branding and messaging across marketing materials.

6. Team Management

Lead and manage the A&P team, Customer Service team and Graphic Designer.

Assign duties and responsibilities according to operational and campaign requirements.

Plan manpower for events, weekend activities and mall promotions.

Ensure the team follows company procedures, SOPs and approval requirements

7. Performance, KPI & Reporting

Monitor A&P KPIs and campaign targets.

Measure and analyse campaign, event and promotional performance.

Monitor customer participation, traffic, revenue, redemption and other relevant results.

Prepare monthly A&P reports for management review and analysis.

Evaluate campaign ROI and recommend improvements based on results.

8. Budget & Cost Management

Ensure campaigns and activities are implemented within the approved budget.

Obtain quotations and coordinate with vendors according to company procedures.

Maintain proper records of A&P expenses, purchase orders and supporting documents.

Liaise with advertising agencies, event organisers, printers, contractors and other external vendors.

Source and evaluate suitable vendors for marketing and event requirements.

10. Mall Decoration & Promotional Materials

Oversee mall decorations for festive seasons, campaigns and special occasions.

Ensure tenant advertising and promotional materials comply with mall requirements and guidelines.

11. Promotion & Media Space

Manage the mall’s promotional and advertising spaces.

Develop opportunities to generate additional A&P income through media and promotional spaces.

Liaise with tenants, brands and external parties for promotional space opportunities.

Coordinate booking, quotation, agreement, event order and execution requirements.

12. Records & Administration

Maintain proper records of A&P campaigns, event documents, vendor details, contracts, quotations, purchase orders and promotional materials.

Ensure all required approvals and documentation are completed before implementation.

Prepare and maintain campaign and event reports for future reference.

13. Management & Cross-Department Coordination

Report directly to the General Manager on A&P activities, campaigns, events, performance and other related matters.

Work closely with Leasing, Operations, Finance, Customer Service, Security, Building Management and other departments to ensure smooth execution of mall activities.

Provide recommendations and updates to management on marketing opportunities, challenges and improvements.

Requirements

Degree in Mass Communications, Marketing, Advertising or a related field.

Proven experience in managing and leading A&P or marketing team (shopping mall).

Creativity and a passion for innovative marketing strategies

Creative, resourceful and good communication skills (written and verbal).

Proficient in Microsoft Office applications & social media

Knowledge of design tools is an added advantage.

Exceptional project management, planning & multitasking skills, with an eye for detail.

Result-oriented and able to meet deadlines.

Independent with strong organizational skills, self-motivated & able to work under pressure.

*Only shortlisted candidates will be notified.