Marketing Executive

Asian Tourism International College (ATI College); West Coast Division; Sur place; MYR 45 000 - 78 000; Plein temps

Résumé du poste

Asian Tourism International College (ATI College) in Kota Kinabalu, Sabah, is seeking a Marketing Executive to drive marketing and communications strategies for prospective students and programs. This full-time role involves content creation, social media management, and collaboration with admissions to generate leads.

The ideal candidate has a marketing-related degree, 2+ years' experience, and strong writing, digital marketing, and analytics skills.

Qualifications

• Bachelor's degree or Diploma in Marketing, Communications, or a related field.
• Able to write and communicate in Bahasa Malaysia; Mandarin a plus.
• Minimum 2 years in marketing/communications, preferably in education/service.
• Excellent written and verbal communication with engaging content craft.
• Proficient in digital marketing tools including social media and CMS.
• Strong analytical skills to track, measure, and optimize campaigns.
• Creativity and keen eye for design to produce visually appealing materials.
• Collaborative mindset for cross-functional teamwork.

Responsabilités

• Develop and execute integrated marketing campaigns across channels (digital, social, print, events).
• Create content such as blogs, social posts, brochures, and multimedia assets.
• Manage and optimize social platforms to boost engagement and online community.
• Collaborate with admissions to generate qualified leads and support recruitment.
• Monitor performance and provide reports with improvement opportunities.
• Stay updated on industry trends to enhance marketing strategies.

Connaissances

Marketing

Content creation

Digital marketing

Social media management

Analytics

Copywriting

Formation

Bachelor's degree or Diploma in Marketing, Communications, or related field

Outils

CMS

Email Marketing

Social media tools

Description du poste

We are seeking a talented Marketing Executive to join our dynamic team at Asian Tourism International College (ATI College) in Kota Kinabalu, Sabah. In this full-time role, you will play a critical part in driving the college's marketing and communications strategies, helping to engage prospective students, promote our diverse programme offerings, and amplify our brand presence.

Job Scope:-

Develop and execute integrated marketing campaigns across various channels, including digital, social media, print, and events

Create compelling content such as blog posts, social media updates, brochures, and multimedia assets to showcase our programmes and college experience

Manage and optimize our social media platforms to increase engagement and build a strong online community

Collaborate with the admissions team to generate qualified leads and support the student recruitment process

Monitor marketing performance and provide regular reports to identify opportunities for improvement

Stay updated with industry trends and best practices to continuously enhance our marketing strategies

Requirements:-

Bachelor's degree or Diploma in Marketing, Communications, or a related field.

Able to write and communicate in Bahasa Malaysia, English and Mandarin dialect would be an added advantages.

Minimum 2 years of experience in a marketing or communications role, preferably in the education or service industry

Excellent written and verbal communication skills, with the ability to craft compelling and engaging content

Proficiency in digital marketing tools and platforms, including social media, email marketing, and content management systems

Strong analytical skills to track, measure, and optimize marketing campaigns

Creativity and a keen eye for design to produce visually appealing marketing materials

Collaborative mindset and the ability to work effectively with cross-functional teams