Account Manager Event

TRAD3MARK GROUP; Petaling Jaya; On-site; MYR 60,000 - 120,000; Full time

Job summary

TRAD3MARK GROUP in Malaysia is seeking an Activation Manager to plan, manage, and execute brand activations, events, and campaigns for diverse clients. You will coordinate across internal teams, vendors, and clients to deliver impactful activations on time and on budget.

This role requires 3–5 years in event management or experiential marketing, strong communication and project management skills, and willingness to travel and work on-site.

Qualifications

• 3–5 years of experience in event management, brand activations, or marketing.
• Proven track record in managing large-scale activations or experiential campaigns.
• Strong project management skills with ability to multitask and meet deadlines.
• Excellent communication, presentation, and negotiation skills.
• Willing to travel and work on-site during activations.
• Knowledge of BTL marketing, exhibitions, CRM, and brand ownership projects.

Responsibilities

• Lead end-to-end planning and execution of activations, events, and brand campaigns.
• Oversee timelines, budgets, and deliverables for smooth execution.
• Coordinate with internal teams, vendors, and partners to align with goals.
• Conduct site visits, manage logistics, and troubleshoot on-ground issues.
• Supervise brand ambassadors, promoters, and event staff during activations.
• Train and guide junior team members, ensuring best practices are followed.

Skills

Event management

Brand activations

Project management

Communication

Presentation

Negotiation

Travel readiness

Tools

CRM

Job description

The Activation Manager is responsible for planning, managing, and executing brand activations, events, and campaigns for leading international and local brands. This role involves overseeing day-to-day project operations, ensuring seamless execution, and maintaining strong client and stakeholder relationships. The Activation Manager will work closely with internal teams, vendors, and clients to deliver impactful and results-driven activations.

Key Responsibilities

Project & Activation Management

• Lead the end-to-end planning and execution of activations, events, and brand campaigns.
• Oversee project timelines, budgets, and deliverables to ensure smooth execution.
• Coordinate with internal teams, external vendors, and partners to ensure all elements align with project goals.
• Conduct site visits, manage logistics, and troubleshoot on-ground issues during activations.
• Ensure all activations align with the brand’s vision, objectives, and KPIs.

Client & Stakeholder Management

• Serve as the main point of contact for assigned projects, providing updates and reports to clients.
• Build and maintain strong client relationships, understanding their needs and expectations.
• Present activation plans, progress reports, and post-campaign analysis to stakeholders.
• Work closely with the internal creative, production, and operations teams to ensure flawless execution.
• Supervise brand ambassadors, promoters, and event staff during activations.
• Train and guide junior team members, ensuring best practices are followed.

Performance & Reporting

• Track and measure activation performance, providing insights and recommendations for improvements.
• Prepare post-event reports, case studies, and analysis on ROI and engagement metrics.
• Continuously explore innovative activation strategies to enhance brand presence and engagement.

Requirements

• Minimum 3–5 years of experience in event management, brand activations, or marketing.
• Proven track record in managing large-scale activations, brand experiences, or experiential marketing.
• Strong project management skills with the ability to multitask and meet deadlines.
• Excellent communication, presentation, and negotiation skills.
• Ability to thrive in a fast-paced, high-pressure environment.
• Willing to travel and work on-site during activations when required.

Preferred Skills

• Knowledge of BTL marketing, exhibitions, sales & marketing solutions, CRM, and brand ownership projects.
• Experience working with international and local brands in various industries.
• Strong analytical skills to evaluate activation performance and suggest improvements.