360 Marketing Lead — Data-Driven Growth

The Inside Scoop Sdn Bhd; Petaling Jaya; On-site; MYR 70,000 - 100,000; Full time

Job summary

The Inside Scoop Sdn Bhd is seeking a marketing professional in Malaysia to plan, coordinate, and execute 360-integrated campaigns aligned with company objectives. You will manage budgets, track targets, and collaborate with cross-functional teams to deliver high-impact activations across multiple brands.

Ideal candidates have 2–3 years of data-driven marketing experience, strong problem-solving skills, and the ability to adapt quickly to evolving business needs.

Qualifications

• 2–3 years of experience in data-driven marketing roles.
• Able to plan end-to-end strategic campaigns including concept ideation, media and demand planning.
• Proficient in English; Mandarin/Chinese translation is an added advantage.
• Past FMCG/Retail/e-commerce experience is a plus.

Responsibilities

• End-to-end design and execution of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning.
• React fast to mid-campaign performance and optimise in between campaign activities.
• Budget management to ensure each initiative is backed by media investment based on priorities.
• Manage reporting and analysis across marketing campaigns, using data to drive better campaigns through a test and learn approach.
• Work with all key stakeholders and supporting functions to deliver high-quality work.

Skills

Data-driven marketing

Budget management

Campaign planning

Marketing analytics

Cross-functional collaboration

Job description

The Inside Scoop Sdn Bhd is seeking a marketing professional in Malaysia to plan, coordinate, and execute 360-integrated campaigns aligned with company objectives. You will manage budgets, track targets, and collaborate with cross-functional teams to deliver high-impact activations across multiple brands.

Ideal candidates have 2–3 years of data-driven marketing experience, strong problem-solving skills, and the ability to adapt quickly to evolving business needs.