Trade Performance Analyst - Revenue Growth

British American Tobacco; Monterrey; Presencial; MXN 60,000 - 80,000; Jornada completa

Descripción de la vacante

A leading global tobacco company is seeking an RGM Trade Performance Analyst in Monterrey, Nuevo León. This role focuses on revenue growth management, providing critical insights and supporting analytical projects for the US RGM Team. Candidates should have experience in data extraction, technical analysis, and data visualization tools. Joining a dynamic team at a global top employer, you'll contribute to strategic resource allocation decisions that drive financial success.

Formación

• Able to work in a diverse cultural environment, efficient communicator and influencer.
• Knowledge in extracting, validating, reviewing performance data.
• Ability to conduct technical analysis such as regressions and clustering.

Responsabilidades

• Understand strategies that accelerate revenue growth.
• Serve as an extension of the RGM Team.
• Execute business tracking metrics for insights.

Conocimientos

Diverse cultural communication

Data extraction and validation

Technical analysis (regressions, clustering)

Data visualization (Tableau, Power BI)

Analytics and data management

Herramientas

Tableau

Power BI

Descripción del empleo

About BAT

BAT is evolving at pace - truly like no other organisation. To achieve our ambition, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

Role

• Position: RGM Trade Performance Analyst
• Seniority Level: Analyst
• Function: Digital Business Solutions
• Location: Monterrey, Nuevo León, México
• Reports to: RGM Trade Performance Lead Manager / RGM Lead
• Reporting Level: Analyst
• Geographic Scope: Total US

Role Positioning and Objectives

This role is part of Revenue Growth Management (RGM). It works as a business partner for the US RGM Team, providing key commercial insights to ensure that end market growth activities contribute to financial success and that effective resource allocation decisions are made across the value chain. Together with the RGM Commercial Analytics team, it manages pricing and promotion optimisation, leading to account‑level analysis such as predictive analytics and post‑implementation results, while working cross‑functionally with Trade, Strategic Planning and Insights (SP&I), Brand Marketing and Finance. It supports RGM analytics projects, ensures activity design aligns with RGM, retailer and trade marketing strategy, and provides oversight to guarantee quality of execution.

Responsibilities

• Understand strategies and initiatives that will accelerate revenue growth (RGM).
• Serve as an extension of the RGM Team with a deep understanding of the business and how to enable sustainable net revenue growth.
• Execute business tracking metrics and reporting routines that enable the RGM & Trade Marketing team to generate key insights.
• Pull data & insights from Analysis, Trade Marketing Operations Initiatives to identify granular opportunities and create actionable commercial levers at market level.
• Track performance of key business indicators as per Joint Business Plan.
• Manage and track other key performance indicators: Brand Love Score, Brand Penetration, Loss Sales Opportunity, etc.
• Provide performance improvement recommendations.
• Identify and provide ongoing support to the Trade Marketing Team on system‑wide matters needing attention.

Requirements / Qualifications

• Able to work in a diverse cultural environment, efficient communicator, and influencer.
• Knowledge and experience in extracting, validating, and reviewing performance data.
• Able to conduct technical analysis such as regressions, clustering, classification, dimensionality reduction, collaborative filtering.
• Understanding of programming concepts is desirable.
• Experience with data‑visualisation tools and dashboard development (Tableau, Power BI) is desirable.
• Analytics and data‑management experience highly preferred.

Desired Experience / Skills

• Experience analysing dashboards and database sets.
• Experience in consumer goods strongly preferred.

We are BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This drives our people and passion for innovation. See what is possible for you at BAT. We are a Global Top Employer with 53,000 BAT people across more than 180 markets. Brands are sold in over 200 markets and manufactured in 44 factories across 42 countries. Newly established tech hubs build world‑class capabilities for innovation in 4 strategic locations. We are a diversity leader, a Financial Times and International Women’s Day Best Practice winner, and a Seal Award winner – one of the 50 most sustainable companies. Belonging, Achieving, Together. Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds strengthens us and best prepares us to meet our business goals. Come bring your difference!