Trade Marketing Lead: In-Store Campaigns & POP

Gamma Recruitment; Ciudad de México; On-site; MXN 357,000 - 580,000; Full time

Benefits offered by this job

Major Medical Insurance

Food Vouchers

Job summary

Gamma Recruitment is seeking a Trade Marketing Coordinator to deploy and execute trade marketing strategies across all channels, including retail partners, to drive sell-out and expand the company’s retail footprint in Mexico.

Responsibilities include enhancing floor exhibitions, aligning with Marketing for consistent messaging, developing POP materials, planning in-store displays and events, coordinating campaigns nationwide, and supervising training activities.

Qualifications

• 3–5 years of experience in a similar role.
• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Supervisory experience is required.
• Advanced English is required.

Responsibilities

• Enhance exhibitions and communication on the sales floor.
• Align with Marketing to ensure consistent messaging and communication.
• Develop and distribute POP materials and displays nationwide.
• Plan and negotiate in-store displays and promotional events.
• Plan and coordinate sell-out acceleration events.
• Plan, coordinate, and execute Trade Marketing campaign activations nationwide.
• Monitor the correct communication of promotions on the sales floor.
• Ensure the availability and distribution of promotional and giveaway materials for sales floor activities.
• Develop training materials and coordinate and supervise training activities.
• Align trade marketing strategies and follow-up activities with Trainers.
• Coordinate the timely execution of Trade Marketing initiatives to increase market share.
• Report equipment failures identified on the sales floor to the After Sales team.
• Conduct market price mapping and competitive analysis.
• Coordinate Dealers Expo coverage.
• Manage supplier invoice payment processes.
• Prepare quarterly reports on sales floor activities and reimbursement expenses.

Skills

Creativity

Project management

Interpersonal skills

Communication skills

Leadership

Teamwork

Education

Bachelor’s degree in Marketing or related field

Job description

Gamma Recruitment is seeking a Trade Marketing Coordinator to deploy and execute trade marketing strategies across all channels, including retail partners, to drive sell-out and expand the company’s retail footprint in Mexico.

Responsibilities include enhancing floor exhibitions, aligning with Marketing for consistent messaging, developing POP materials, planning in-store displays and events, coordinating campaigns nationwide, and supervising training activities.