Coordinador Senior de Trade Marketing - Punto de Venta

Placements24; San Bartolo Naucalpan Centro; On-site; MXN 300,000 - 460,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Career development opportunities

Job summary

Placements24 in Naucalpan, State of Mexico, is seeking a Senior Trade Marketing Coordinator to design and execute in-store campaigns, plan promotions, and drive brand visibility at the point of purchase. You will collaborate with sales and marketing teams, analyze sales data, manage budgets, and ensure consistency across retail touchpoints.

The ideal candidate has 3–5 years in FMCG trade marketing and strong communication skills.

Qualifications

• Bachelor's degree in Marketing, Business Admin, Communications or related field.
• 3–5 years of experience in trade marketing, brand management or related FMCG role.
• Strong understanding of retail environments, merchandising, and promotions mechanics.
• Proven ability to plan and execute in-store campaigns and promotions.
• Excellent communication, organizational, and analytical skills.

Responsibilities

• Develop and execute comprehensive trade marketing plans and promotions aligned with brand strategies and sales objectives.
• Collaborate with sales to understand retailer needs and opportunities for in-store promotions and merchandising.
• Design and implement in-store marketing materials, displays, and POS advertising.
• Manage production and distribution of promotional materials to retail locations.
• Analyze campaign performance and provide insights for optimization.
• Monitor market trends and competitor activity in the retail space.
• Maintain budget tracking and ROI for trade marketing activities.
• Ensure brand consistency and visual merchandising standards across retail touchpoints.

Skills

Retail environments

Promotional planning

In-store execution

Analytical skills

Microsoft Office

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Job description

Placements24 in Naucalpan, State of Mexico, is seeking a Senior Trade Marketing Coordinator to design and execute in-store campaigns, plan promotions, and drive brand visibility at the point of purchase. You will collaborate with sales and marketing teams, analyze sales data, manage budgets, and ensure consistency across retail touchpoints.

The ideal candidate has 3–5 years in FMCG trade marketing and strong communication skills.