TikTok Commerce Campaign Marketing Mexico

TikTok Inc.; Ciudad de México; On-site; MXN 600,000 - 1,200,000; Full time

Job summary

TikTok Inc. in Mexico City is seeking a growth/demand strategist to drive campaign planning and market insights. You will forecast growth, coordinate timelines, and work with marketing, product, and regional teams to identify opportunities and deliver impactful campaigns.

The role requires 4+ years in growth, strategy, or consulting, plus fluent English and Spanish. In-person work is required for the majority of time in Mexico City, with collaboration across global teams.

Qualifications

• Minimum of 4 years in growth/demand, strategic planning (S&P), or consulting.
• Ability to work in an ambiguous environment, self-motivate, and meet tight deadlines.
• Strong interpersonal skills and a positive attitude when dealing with setbacks; capable of teamwork.
• Fluency in English and Spanish required.
• Location in Mexico City for in-person work 70% of the time.

Responsibilities

• Create Campaign Framework: Define campaign targets and timelines, propose campaign themes/KSPs, set overall targets and budgets, derive actionable targets, and delegate responsibilities to PICs.
• Market and Competition Analysis: Track market trends, monitor competitor activities, gather input from sellers and buyers, and apply best practices to identify growth opportunities.
• Insights Creation: Combine internal data, market research, and external input to generate insights that drive growth or efficiency.
• Cross-functional Collaboration: Collaborate with Marketing, IP Campaigns, and other teams to co-develop cohesive campaigns.

Skills

Growth & demand strategy

Forecasting & projections

Campaign planning

Cross-functional collaboration

Bilingual English/Spanish

Job description

Responsibilities

Team Intro

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

Responsibilities

Responsibilities:

• Create Campaign Framework: Define campaign targets and timelines, propose campaign themes/key selling points (KSPs), set overall targets and budgets, derive actionable targets, and delegate responsibilities to the appropriate persons in charge (PICs).
• Market and Competition Analysis: Continuously track market trends, monitor competitor activities, gather input from sellers and buyers, and apply best practices from other countries/regions to build information libraries and identify new growth opportunities.
• Insights Creation: Combine internal data, market research, and external input to generate meaningful insights that drive new growth opportunities or improve efficiency.
• Cross-functional Collaboration: Act as the center of expertise to collaborate with the Marketing Team (Branding/Media), IP Campaigns, and other cross-functional teams (including R&D tech) to co‑develop cohesive and effective campaigns.

Qualifications

Minimum Qualifications:

• Experience: Minimum of 4 years in growth/demand, strategic planning (S&P), or consulting. Experience in forecasting, building projections, and campaign planning is required.
• Self-driven: Ability to work in an ambiguous environment, self‑motivate, and perform under pressure with tight project deadlines.
• Interpersonal Skills: Strong interpersonal skills and a positive attitude when dealing with setbacks. Must be independent yet capable of teamwork.
• Language: Proficiency in English and fluent Spanish fluency is required.
• Location Requirement: Must be able to work in‑person in Mexico City for 70% of the time.

Preferred Qualifications:

• Project Management: Excellent project management and execution skills, including creating timelines, managing budgets, and coordinating teams to meet objectives.
• Communication Skills: Strong communication skills to effectively convey marketing plans and strategies to internal and external stakeholders in both English and Spanish.
• Analytical Skills: Proficient in analyzing data and metrics to measure the success of marketing campaigns and apply learning iterations for continuous improvement.
• Collaborative Skills: Ability to collaborate effectively with cross‑functional teams, including internal departments (Marketing, Creators, Merchants, PR, GR, CSR, Legal, FinTech, Logistics, Industry Team) and Regional Teams (Marketing, Product).
• Attention to Detail: Meticulous attention to detail to ensure all marketing materials are accurate, campaign setups are timely, and execution is error‑free.

Responsibilities

Team Intro

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

Responsibilities:

• Create Campaign Framework: Define campaign targets and timelines, propose campaign themes/key selling points (KSPs), set overall targets and budgets, derive actionable targets, and delegate responsibilities to the appropriate persons in charge (PICs).
• Market and Competition Analysis: Continuously track market trends, monitor competitor activities, gather input from sellers and buyers, and apply best practices from other countries/regions to build information libraries and identify new growth opportunities.
• Insights Creation: Combine internal data, market research, and external input to generate meaningful insights that drive new growth opportunities or improve efficiency.
• Cross-functional Collaboration: Act as the center of expertise to collaborate with the Marketing Team (Branding/Media), IP Campaigns, and other cross‑functional teams (including R&D tech) to co‑develop cohesive and effective campaigns.

Qualifications

Minimum Qualifications:

• Experience: Minimum of 4 years in growth/demand, strategic planning (S&P), or consulting. Experience in forecasting, building projections, and campaign planning is required.
• Self-driven: Ability to work in an ambiguous environment, self‑motivate, and perform under pressure with tight project deadlines.
• Interpersonal Skills: Strong interpersonal skills and a positive attitude when dealing with setbacks. Must be independent yet capable of teamwork.
• Language: Proficiency in English and fluent Spanish fluency is required.
• Location Requirement: Must be able to work in‑person in Mexico City for 70% of the time.

Preferred Qualifications:

• Project Management: Excellent project management and execution skills, including creating timelines, managing budgets, and coordinating teams to meet objectives.
• Communication Skills: Strong communication skills to effectively convey marketing plans and strategies to internal and external stakeholders in both English and Spanish.
• Analytical Skills: Proficient in analyzing data and metrics to measure the success of marketing campaigns and apply learning iterations for continuous improvement.
• Collaborative Skills: Ability to collaborate effectively with cross‑functional teams, including internal departments (Marketing, Creators, Merchants, PR, GR, CSR, Legal, FinTech, Logistics, Industry Team) and Regional Teams (Marketing, Product).
• Attention to Detail: Meticulous attention to detail to ensure all marketing materials are accurate, campaign setups are timely, and execution is error‑free.