Technical Marketing Specialist

Pyramid Consulting, Inc; México; On-site; MXN 420,000 - 660,000; Full time

Job summary

Pyramid Consulting, Inc. seeks an analytics specialist to lead Adobe Customer Journey Analytics and Experience Cloud projects. You will design data views, integrate data sources, and collaborate with engineering, QA, and marketing to implement robust tracking and reporting solutions.

Responsibilities include defining tracking requirements, validating implementations against design docs, and contributing to data quality and reconciliation efforts across web, mobile, email, and in-app data streams.

Qualifications

• Experience with Adobe Analytics and CJA implementations at scale.
• Ability to translate business requirements into technical specifications.

Skills

CJA

Data Views

Solution Design

Technical Specs

Tracking Requirements

Implementation Docs

AEP

Datasets & Schemas

Data Ingestion

Web/Mobile/Data Views

Analytics Implementation

Target & A4T

Segmentation

QA & Data Reconciliation

Cross-functional Stakeholders

Documentation

Troubleshooting/Data Quality

Experience Cloud

Job description

MUST-HAVE SKILLS

• Adobe Customer Journey Analytics (CJA) – strong hands‑on experience building and modifying Connections and Data Views, including managing multiple data sources.
• Adobe Analytics / Customer Journey Analytics Solution Design – experience translating business and analytics requirements into technical specifications, solution design references, tracking requirements, and implementation documentation.
• Adobe Experience Platform (AEP) – solid understanding of datasets, schemas, events, dimensions, metrics, identities, and data ingestion into CJA.
• Data Views & Reporting – experience designing data views for web, mobile app, email, push, and digital experience data and defining appropriate events, variables, metrics, and dimensions.
• Analytics Implementation – ability to work closely with web/app engineering teams to define tracking requirements and validate that the implementation matches the approved solution design.
• Adobe Target – hands‑on experience with test setup, audiences, activity configuration, traffic splits, and A4T (Analytics for Target) reporting.
• Segmentation – strong understanding of creating and recommending segments, audiences, events, and variables based on business and analytics requirements.
• Data Reconciliation / QA – experience establishing CJA-to-backend data reconciliation, anomaly thresholds, validation processes, and working with QA teams to operationalize recurring checks.
• Cross-functional Stakeholder Management – ability to collaborate with data analytics, CRM, QA, business, web, and mobile engineering teams.
• Documentation – strong experience maintaining solution design documents, technical specifications, implementation guidelines, and supporting analytics documentation.
• Troubleshooting & Data Quality – ability to investigate discrepancies between analytics platforms and backend/order data and identify implementation or data‑quality issues.
• Adobe Experience Cloud Knowledge – strong understanding of the broader Adobe ecosystem and ability to identify and communicate new Adobe platform capabilities relevant to analytics and CRM teams.