Marketing Tech senior Lead

Sequoia Connect LLC; México; Remote; MXN 900,000 - 1,300,000; Full time

Job summary

Sequoia Connect LLC is seeking a Customer Journey Analytics expert to bridge analytics and web/app engineering teams. You will own CJA connections, data views, and Adobe Target test setups, collaborating across global teams to drive IR/automation initiatives.

The role emphasizes building and validating analytics specifications, onboarding data sources, and defining reconciliation processes. Remote-friendly with flexible project allocation.

Qualifications

• Experience bridging analytics and engineering for CJA projects.
• Deep expertise in Adobe Target test setup, audiences, splits, and A4T reporting.
• Ability to translate analytics requirements into clear technical specs.
• Own and maintain solution design references and data views.
• Experience onboarding new data sources and defining reconciliation with back-end data.

Responsibilities

• Define analytics requirements with client teams and write technical specs for web/app engineering.
• Validate shipped implementations match specifications.
• Own solution design references and data views as living documentation.
• Build/modify CJA connections and data views for reporting.
• Onboard additional data sources into CJA and integrate monitoring data.
• Advise analytics and business teams on segment/event/variable usage.
• Oversee weekly reconciliation of CJA against back-end order data and set thresholds.
• Own Adobe Target test setup, audiences, splits, and A4T reporting.
• Present new platform features to client analytics/CRM teams.

Skills

CJA expert

Adobe Target

Technical specs writing

Solution design references

Data views

Data onboarding

QA collaboration

Engineering vs coding mindset

Tools

Adobe Target

Job description

At Sequoia Connect, we are a Talent-First Technology Ecosystem that redefines how elite professionals interact with the global digital landscape. We move beyond traditional models to act as a catalyst for the top 1% of global talent, connecting human potential with complex industrial execution. By joining our inner circle, you are not simply taking a position; you are aligning with a strategic partner dedicated to updating your "Human OS" and accelerating your growth through world-class, high-impact projects.

We are currently partnering with a rapidly growing, automation-led powerhouse that serves 31 Fortune 500 companies across the financial, healthcare, and manufacturing sectors. With a global workforce of over 32,000 employees and a presence in 28 countries, our client is a titan of digital transformation. Their "Automate Everything, Cloudify Everything" strategy ensures you will be working at the absolute forefront of AI-driven automation and cloud solutions.

This is your chance to thrive in a "Customer Success, First and Always" environment that prizes continuous learning and radical ownership. You will collaborate within an international network of expertise across 39 delivery centers worldwide, gaining exposure to complex engineering challenges that redefine industrial standards. If you are a driven professional looking for a dynamic, forward-thinking workplace where your growth is the priority, this is where you belong.

The Challenge (Responsibilities)

• Work with Our Client's data analytics team to define analytics requirements and write technical specifications for their web and app engineering teams.
• Turn analytics requirements into technical specifications, then validate that what shipped matches what was specified.
• Own the solution design reference and supporting documentation as a standing deliverable.
• Build and modify CJA (Customer Journey Analytics) connections and data views (managing a current estate of around 13).
• Design new data views for email and push performance reporting.
• Onboard additional data sources into CJA, including digital experience monitoring data.
• Advise analytics and business teams on which segments, events, and variables to use.
• Define the weekly reconciliation of CJA against back-end order data, set the anomaly thresholds, and hand the running of it to the QA engineer.
• Own Adobe Target test setup, audiences, splits, and A4T reporting.
• Surface new platform features to Our Client's analytics and CRM teams.

Your Profile (Requirements)

• Proven experience acting as a Customer Journey Analytics (CJA) expert bridging data analytics and web/app engineering teams.
• Deep competence in Adobe Target for test setup, audiences, splits, and A4T reporting.
• Strong ability to write clear, actionable technical specifications based on analytics requirements.
• Expertise in owning and maintaining solution design references and data views.
• Experience onboarding new data sources and defining reconciliation processes against back-end data.
• High-Performance Mindset: Resilience, emotional intelligence, and a focus on agile delivery.
• Technologist DNA: A deep understanding of the difference between "coding" and "engineering."

Desired

• Experience collaborating with QA teams for data anomaly tracking.
• Familiarity with cloud-native foundations or AI coding assistants.

Languages

• Advanced Oral English: For seamless collaboration with global teams.
• Advanced Spanish.

Work Arrangement

We value flexibility to support your lifestyle. This position is available as:

• Remote (Depending on specific project needs).

Requirements

• Act as a Customer Journey Analytics (CJA) expert bridging analytics and engineering.
• Turn analytics requirements into technical specifications and validate shipped implementations.
• Own solution design references and data views.
• Build and modify CJA connections and design new data views for email/push reporting.
• Onboard additional data sources into CJA.
• Define weekly reconciliation of CJA against back end order data.
• Own Adobe Target test setup, audiences, splits, and A4T reporting.