Strategic Digital Growth Architect

Collective Residential; México; On-site; MXN 2,172,000 - 3,258,000; Full time

Job summary

Collective Residential is a property management platform where regional operators retain their brand and local decision‑making while joining a larger organization. This hands‑on role establishes and enforces digital marketing standards across the portfolio, from audits to centralized SOPs, with a focus on paid media, SEO, email, and reputation management.

The role oversees hundreds of concurrent campaigns, drives PropTech and AI integration, and guides budgeting for senior marketing leadership

Qualifications

• 6–8+ years of cross‑channel digital marketing experience.
• Analytical mindset with strong funnel understanding.
• Hands‑on CRM and property management familiarity.
• End‑to‑end Google and Meta management at scale.
• Advanced technical SEO and AEO/GEO experience.
• Experience with PropTech and AI integration.
• Website/UX, email, organic social, GBP and reputation management.

Responsibilities

• Audit and standardize digital marketing across six operating companies and corporate brand.
• Own Google and Meta campaigns end to end at property and corporate levels.
• Provide budget guidance with data‑backed recommendations.
• Lead SEO, AEO & GEO optimization and ongoing improvements.
• Build unified performance reporting from portfolio to property level.
• Coordinate ILS data and ensure accurate listings across platforms.
• Drive PropTech & AI integration within workflows.

Skills

Digital marketing

Analytics mindset

CRM experience

End-to-end campaigns

SEO expertise

PropTech & AI integration

Reporting

Vendor management

Tools

Google Ads

Meta Ads

SEO tools

CRM systems

Job description

Collective Residential is a property management platform where regional operators retain their brand and local decision‑making while joining a larger organization. This hands‑on role establishes and enforces digital marketing standards across the portfolio, from audits to centralized SOPs, with a focus on paid media, SEO, email, and reputation management.

The role oversees hundreds of concurrent campaigns, drives PropTech and AI integration, and guides budgeting for senior marketing leadership