Jefe de Trade Marketing para FMCG en Mérida

Placements24; Mérida; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid role

Health & Wellness benefits

Retirement savings plan

Paid time off

Travel opportunities

Professional development opportunities

Job summary

Placements24 is assisting a leading FMCG company in Mérida, Yucatán to hire an experienced Trade Marketing Manager. The role drives in-store visibility, promotions, and shopper engagement across Mérida and surrounding areas.

The ideal candidate has a minimum of 6 years in trade marketing or brand management within FMCG, strong analytics, and excellent negotiation and presentation skills. This hybrid role blends in-office collaboration with remote work opportunities.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• 6+ years in trade marketing, brand management or sales with FMCG focus in Mérida, Yucatán.
• Proven track record in trade marketing programs that drive sales/market share.
• Strong understanding of retail operations and shopper marketing.
• Analytical, strategic thinking and problem-solving abilities.
• Excellent communication, presentation and negotiation skills.
• Ability to work cross-functionally in a team.
• Spanish proficiency; English a plus.

Responsibilities

• Develop and implement trade marketing strategies and plans to support brand objectives and sales targets.
• Collaborate with sales to identify key retail opportunities and tailor initiatives.
• Design and execute in-store promotions, merchandising programs, and POS materials.
• Analyze trade spend effectiveness and optimize budget allocation for ROI.
• Monitor competitor trade activities and market trends for advantages.
• Manage relationships with retail partners ensuring strong plan execution.
• Develop and deliver engaging presentations to internal teams and partners.
• Track and report campaign performance with insights and recommendations.
• Ensure brand consistency and optimal product visibility across retail touchpoints.

Skills

Trade marketing

Brand management

Sales

Analytical thinking

Communication

Negotiation

Spanish

Cross-functional teamwork

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Job description

About the Role

Our client, a leading force in the FMCG industry, is seeking an experienced and dynamic Trade Marketing Manager to join their team in Mérida, Yucatán. This role is essential for developing and executing in-store marketing strategies that drive brand visibility, sales, and consumer engagement at the point of purchase. The ideal candidate will possess a deep understanding of retail environments, consumer behavior, and effective merchandising techniques within the FMCG sector. You will work closely with sales and marketing teams to create impactful promotional plans, optimize shelf presence, and ensure the successful execution of brand strategies in retail channels across Mérida, Yucatán and surrounding areas. This position offers a fantastic opportunity to influence shopper decisions and contribute directly to brand success in a key market. We are looking for a creative strategist who can translate brand objectives into compelling in-store experiences.

Key Responsibilities

• Develop and implement comprehensive trade marketing strategies and plans to support brand objectives and sales targets.
• Collaborate with the sales team to identify key retail opportunities and tailor marketing initiatives accordingly.
• Design and execute in-store promotions, merchandising programs, and point-of-sale materials.
• Analyze trade spend effectiveness and optimize budget allocation for maximum ROI.
• Monitor competitor trade activities and market trends to identify competitive advantages.
• Manage relationships with key retail partners, ensuring strong execution of trade marketing plans.
• Develop and deliver engaging presentations to internal teams and retail partners.
• Track and report on trade marketing campaign performance, providing insights and recommendations for improvement.
• Ensure brand consistency and optimal product visibility across all retail touchpoints.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in trade marketing, brand management, or sales, with a significant focus on the FMCG sector in Mérida, Yucatán.
• Proven track record of developing and executing successful trade marketing programs that have driven sales and market share.
• Strong understanding of retail operations, merchandising principles, and shopper marketing.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and negotiation skills.
• Ability to work effectively in a cross-functional team environment.
• Proficiency in Spanish; English language skills are a plus.

Benefits

Our client offers a competitive salary, performance incentives, comprehensive health and wellness benefits, and retirement savings plans. This hybrid role provides a balanced work environment, combining in-office collaboration with remote flexibility. Employees in Mérida, Yucatán will have access to professional development opportunities and career growth paths within a leading organization. We foster a culture of innovation and teamwork. Additional benefits include generous paid time off and potential for travel within the region. Join a company that values your contributions and offers a rewarding career experience.