Remote Director of Trade Marketing & Retail Growth

Grupo Axo- (Cuenta Madre); León; Remote; MXN 1,800,000 - 2,400,000; Full time

Job summary

Grupo Axo- (Cuenta Madre) seeks a strategic Director of Trade Marketing and Retail to lead initiatives that optimize retail presence and drive sales growth across all channels from a fully remote setup in Mexico.

You will craft innovative trade marketing strategies to boost brand visibility, shopper engagement, and point-of-purchase performance, collaborating with brand marketing, sales, and category management teams.

Responsibilities

• Develop and implement comprehensive trade marketing strategies to drive retail sales growth.
• Lead in-store promotions, merchandising programs, and point-of-sale materials.
• Build and maintain relationships with key retail partners and account managers.
• Analyze retail sales data, market trends, and shopper insights to identify opportunities for optimizing retail execution.
• Develop strategic category plans and promotional calendars in collaboration with sales and brand teams.
• Manage the trade marketing budget effectively, ensuring ROI.
• Oversee the development and execution of

Job description

Grupo Axo- (Cuenta Madre) seeks a strategic Director of Trade Marketing and Retail to lead initiatives that optimize retail presence and drive sales growth across all channels from a fully remote setup in Mexico.

You will craft innovative trade marketing strategies to boost brand visibility, shopper engagement, and point-of-purchase performance, collaborating with brand marketing, sales, and category management teams.