Sr. Manager Marketing Operations

adidas; Ciudad de México; Sur place; MXN 1 200 000 - 1 800 000; Plein temps

Résumé du poste

adidas Mexico seeks a Marketing Operations Leader to implement the E2E GTM process, build local calendars, and align marketing functions with demand planning and purchasing. You will oversee sample coordination, showroom setups, and on-time delivery of seasonal materials, while supporting pricing and data accuracy across SAP and related systems.

The role requires strong organization, cross-functional collaboration, and 5–7 years of experience in marketing operations, with 1–2 years in people

Qualifications

• 5-7 years of experience in marketing operations or related field.
• 1-2 years of people management experience as a manager of Experts.
• 3+ years of management experience in Admin/Tech Support.
• Bachelor in marketing, business or engineering (commercial or industrial).

Responsabilités

• Leads the implementation of E2E GTM Process within the country.
• Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars.
• Ensures awareness and adherence of marketing teams towards milestones and handovers.
• Supports Range Planning from country input to handover to sales.
• Drives operational alignment of adidas marketing functions across brands.
• Leads sample coordination and showroom setup following LAM guidance.
• Manages on-time delivery of seasonal marketing sell-in materials.
• Supports pricing and margin analysis; ensures master data accuracy across systems.

Connaissances

Organization & planning

Communication

Problem solving

Interpersonal skills

Cross-functional knowledge

Formation

Bachelor's degree in marketing, business or engineering

Outils

Microsoft Excel

Microsoft Access

Microsoft PowerPoint

Microsoft Word

Microsoft Outlook

Description du poste

Purpose & Overall Relevance for the Organization:

Lead the implementation of LAM E2E GTM process within the country to support the growth of adidas by providing infrastructure, mindset and capabilities to ensure optimized marketing planning & process mgmt.

Key Responsibilities:

• Leads the implementation of E2E GTM Process within the country.
• Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars.
• Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance.
• Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved
• Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands
• Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors.
• Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking.
• Drives flawless showroom set up process following LAM guidance
• Manage the on-time delivery of all seasonal marketing sell-in materials. (i.e Ecatalogue)
• Supports BU’s in Pricing and margin analysis process
• Ensures article master data accuracy and consistency between systems: RMA/SAP/sysphera. Master data checks in RMA / SAP / Sysphera
• Leads Marketing Operations Team: Article Master Data and Go To Market Process Management and to ensure resource allocation.
• Build strong collaboration with Demand planning and Purchasing departments to support the Forecasting process and ensure optimal product launches
• Supports the brand director on implementation of Regional change projects and management of local change projects

Key Relationships:

• Country BU
• Country Brand activation team
• Country DP / Availability manager
• Country sales coordination manager
• Market Marketing Operations
• Finance / IT

Knowledge Skills and Abilities:

• Strong organization, planning and communication skills
• Strong problem solving and results oriented skills
• Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge
• Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
• Advance MS Office Suite skills (Microsoft Excel, Access, Power Point, Word y Outlook)
• Fluent in English (writing and verbal).

Requisite Education and Experience / Minimum Qualifications:

• 5-7 years
• As manager of Experts 0 – 2 years management experience required
• As manager of Admin / Tech Support minimum of 3 years management experience required
• Bachelors in related field required such as marketing, business or engineering (commercial or industrial)

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

– Culture Starts With People, It Starts With You –

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.