Especialista en Contenido y SEO para Plataformas Digitales

Placements24; Puebla de Zaragoza; Hybride; MXN 180 000 - 300 000; Plein temps

Avantages offerts par ce poste

Fully remote

Flexible schedule

Professional growth

Access to tools

Résumé du poste

Placements24 seeks a creative and analytical Content & SEO Specialist to join a fully remote team. You will craft content strategies, optimize for search engines, and drive organic traffic across client websites, blogs, and social channels.

You will conduct keyword research, monitor content performance with analytics tools, and adapt tone for different brands. Strong Spanish writing, SEO fundamentals, WordPress experience, and basic HTML are essential.

Qualifications

• Portfolio of content creation and SEO success is required.
• Excellent writing, editing, and proofreading skills in Spanish.
• Strong knowledge of SEO principles, keyword research, and on-page optimization.
• Experience with WordPress CMS and basic HTML knowledge is a plus.
• Ability to work independently in a remote setting and meet deadlines.

Responsabilités

• Develop and implement content strategies aligned with SEO best practices.
• Create engaging, original content for websites, blogs, and social channels.
• Conduct keyword research and competitive analysis to find content opportunities.
• Optimize content for on-page SEO, meta descriptions, and title tags.
• Monitor performance with analytics tools and report insights.
• Collaborate with designers and marketing teams to ensure content alignment.

Connaissances

Content creation

SEO

Keyword research

WordPress CMS

Google Analytics

Spanish writing

Formation

Bachelor's degree in Communications/Marketing/Journalism/English

Outils

WordPress CMS

Google Analytics

Google Search Console

SEMrush

Ahrefs

Description du poste

About the Role

Our client, a cutting-edge digital agency, is looking for a creative and analytical Especialista en Contenido y SEO to join their remote team. This role is pivotal in crafting compelling content strategies that enhance search engine rankings, drive organic traffic, and engage target audiences across various digital platforms. The ideal candidate will possess a strong understanding of SEO best practices, exceptional writing skills, and a keen eye for detail. You will be responsible for developing high-quality content, optimizing it for search engines, and analyzing its performance to inform future strategies. This is an excellent opportunity for a passionate content creator and SEO enthusiast to work remotely and contribute to the success of diverse client projects. The role demands creativity, a data-driven mindset, and the ability to adapt to different brand voices and industries.

Key Responsibilities

• Develop and execute content strategies aligned with SEO best practices to improve organic search visibility.
• Create high-quality, engaging, and original content for websites, blogs, social media, and other digital channels.
• Conduct keyword research, topic ideation, and competitive analysis to identify content opportunities.
• Optimize existing website content for search engines (on-page SEO, meta descriptions, title tags).
• Monitor content performance using analytics tools (e.g., Google Analytics) and provide regular reports with insights.
• Collaborate with designers, web developers, and marketing teams to ensure content integration and visual appeal.
• Stay up-to-date with the latest SEO trends, algorithm updates, and content marketing best practices.
• Edit and proofread content to ensure accuracy, clarity, and grammatical correctness.
• Adapt content tone and style to match different client brand guidelines and target audiences.

Requirements

• Proven experience in content creation and SEO, with a portfolio showcasing successful work.
• Excellent writing, editing, and proofreading skills in Spanish.
• Strong understanding of SEO principles, keyword research, and on-page optimization techniques.
• Proficiency in using content management systems (CMS) like WordPress.
• Familiarity with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
• Strong research skills and the ability to grasp complex topics quickly.
• Bachelor's degree in Communications, Marketing, Journalism, English, or a related field.
• Basic understanding of HTML and web design principles is a plus.
• Creative and analytical thinking abilities.

Benefits

This is a fully remote position, offering maximum flexibility and work-life balance. Our client provides a competitive salary and opportunities for professional growth. You will work with a talented and collaborative team on exciting client projects. Access to industry-leading tools and resources is provided. Continuous learning is encouraged through workshops and online courses. Join a company that values innovation and creativity in the digital space. You will gain extensive experience across various industries and digital marketing disciplines. This is an ideal role for a dedicated content professional looking to advance their career from anywhere.