Senior Personalization Strategy Consultant

Mastercard; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Mastercard in Mexico City seeks a Senior Solutions Consultant, Personalization to design data-driven personalization programs across multiple channels and drive measurable uplift. You will own campaign roadmaps and translate insights into innovative concepts, leading cross-functional teams to execute a cohesive personalization vision.

The role requires advanced personalization expertise, executive-level storytelling, and strong analytics.

Formación

• Experience in consulting, strategy, digital marketing, or customer success roles, ideally in a SaaS or agency environment.
• Proven experience delivering complex, measurable marketing programs using data insights and analytics.
• Strong grasp of personalization, A/B testing, segmentation, and performance marketing concepts.
• Exceptional communication and presentation skills, with experience engaging executive-level stakeholders.
• Comfort working cross-functionally in a fast-paced, matrixed environment.
• Strategic thinker who can translate technical performance into business outcomes.
• Experience with tools like Google Analytics, Adobe Analytics, or similar analytics tools is a plus.
• Must be business fluent in Portuguese, English and Spanish

Responsabilidades

• Design and oversee complex, insight-driven personalization roadmaps that span multiple channels, targeting strategies, and KPIs.
• Own the health of the campaign portfolio across accounts, proactively managing risk, pacing, and value creation.
• Develop executive-level narratives that tie campaign performance to strategic business outcomes.
• Build and maintain account-level and vertical-level value frameworks, surfacing the ROI of use cases and campaigns.
• Lead quarterly roadmap planning cycles, define campaign sequencing models, and contribute to renewal strategies through measurable impact narratives.
• Own and evolve value scorecards across your book of business and support internal enablement with case studies and impact reporting.
• Partner with Customer Success and Sales to shape renewal conversations and identify upsell opportunities.
• Support commercial discussions with strategic roadmap data, performance benchmarks, and use case expansion strategies.
• Act as a go-to expert in a defined domain (e.g., AI, financial institutions, retail strategy, analytics, segmentation).
• Provide guidance and thought leadership internally and externally to advance customer success and innovation.
• Act as a senior point of contact for customer executives and cross-functional internal teams (Sales, CS, ITPM, TAM).
• Drive alignment on prioritization, campaign planning, and delivery timelines through structured collaboration frameworks.
• Define standards for personalization innovation, roadmap deliverables, and solutions commercial success
• Partner with internal delivery leads to streamline operational workflows and improve efficiency across pods
• Coach Consultants and Associates on personalization, planning and customer communication
• Contribute to training materials, onboarding resources, and reusable playbooks to raise team-wide delivery quality

Conocimientos

Personalization

A/B testing

Analytics

Stakeholder management

Cross-functional collaboration

Communication skills

Multi-channel campaigns

Herramientas

Google Analytics

Adobe Analytics

Descripción del empleo

Mastercard in Mexico City seeks a Senior Solutions Consultant, Personalization to design data-driven personalization programs across multiple channels and drive measurable uplift. You will own campaign roadmaps and translate insights into innovative concepts, leading cross-functional teams to execute a cohesive personalization vision.

The role requires advanced personalization expertise, executive-level storytelling, and strong analytics.