Global Performance Marketing Strategist

DiDi Chuxing; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. in Mexico City is seeking a seasoned Performance Marketing professional to lead multi-market campaigns, optimize budgets, and drive measurable growth across Food and Ride Hailing segments.

You will collaborate with Marketing Science, Ad Ops, Growth, and Analytics to ensure efficient, data-driven decision making. The ideal candidate has hands-on experience with search, social and display media, A/B testing, and scaling cross‑channel strategies while aligning with local market

Formación

• 3+ years of performance marketing experience (preferably with consumer apps).
• Deep Search, Paid Social, and Display advertising buying knowledge.
• Experience with multi-channel digital media strategy, A/B and multivariate test design such as Geo Lift and Conversion Lift.
• Excellent communication, the ability to engage internal and external customers, multiple stakeholders and different cultures.
• Based on facts and data, analyze problems and provide structured solutions for Business and Performance Marketing.

Responsabilidades

• Be Performance Marketing Organization representative inside DiDi, managing relationships with Marketing Science & Technology, Ad Operations and Growth Ops, Marketing and S&P.
• Plan and execute a holistic media acquisition strategy that supports growth within budget.
• Analyze performance and provide insights to ensure partners understand plans, optimizations and results.
• Translate business needs to performance marketing capabilities.
• Ensure proper tracking, attribution, automation, and optimization with cross-team collaboration.
• Collaborate with Paid Media, Branding & Analytics to build testing opportunities and measurement frameworks.
• Prioritize multiple project pipelines for respective business lines.
• Own a business unit (Food or Ride Hailing) and align Ops, Growth, Marketing and Paid teams to a single strategy.

Conocimientos

Performance marketing

Search advertising

Paid social

Display advertising

A/B testing

Data analysis

Communication

Descripción del empleo

DiDi Global Inc. in Mexico City is seeking a seasoned Performance Marketing professional to lead multi-market campaigns, optimize budgets, and drive measurable growth across Food and Ride Hailing segments.

You will collaborate with Marketing Science, Ad Ops, Growth, and Analytics to ensure efficient, data-driven decision making. The ideal candidate has hands-on experience with search, social and display media, A/B testing, and scaling cross‑channel strategies while aligning with local market