Senior Digital Marketing Manager

IPF Digital group; Ciudad de México; Hybrid; MXN 900,000 - 1,300,000; Full time

Benefits offered by this job

Free on-site parking.

Team lunches twice a week.

Hybrid work model

Job summary

IPF Digital México is seeking a Senior Digital Marketing Manager to lead the country’s performance marketing strategy. You will shape and execute the digital acquisition plan in collaboration with the Head of Marketing and Country Leadership Team, driving growth through data-driven insights and optimised campaigns.

The role combines paid media across Search, Display, YouTube and more with brand strategy, social media development, and agency management.

Qualifications

• 7–10 years of performance marketing experience.
• Experience leading acquisition strategy in fintech/ e-commerce or data-driven digital business.
• Strong knowledge of attribution, analytics, conversion tracking, experimentation and budget optimisation.
• English and Spanish fluency.

Responsibilities

• Plan strategically and manage all digital marketing activities.
• Own end-to-end paid media strategy across Search, Display, YouTube, Performance Max and other channels.
• Develop annual and quarterly acquisition strategies aligned with growth and profitability.
• Coach colleagues and share expertise across the marketing organisation.
• Partner with Google, Meta, Amazon and local partners to identify opportunities.

Skills

Performance marketing

Google Ads

Acquisition strategy

Analytics & attribution

Stakeholder influence

Budget management

English fluency

Spanish fluency

Tools

Google Ads

Meta Ads

YouTube Ads

Job description

IPF Digital is a Financial Services company part IPF Group and trades as Creditea in México. We provide consumer loans, and our mission is to make life easier by offering simple and personalized financial solutions to everyday Mexicans.

Our organizational purpose is to build a better world through financial inclusion, and we see the role Senior Digital Marketing Manager as being critical in shaping and persevering our organizational culture that is centered around our purpose.

At IPF Digital we are committed to promoting strategies that help us maintain a balance between our personal and work lives, where each of our employees feels motivated and is reflected in business results.

You’ll join a highly engaged team ready to help you make your adaptation very easy and simple, and together achieve goals.

The role

This role is the senior performance marketing leader for Mexico, accountable for defining and executing the country's digital acquisition strategy.

Working in close partnership with the Head of Marketing and the Country Leadership Team, the role shapes commercial growth through data-driven acquisition, market insight and continuous optimisation. Although reporting to the Head of Marketing, the role operates as a strategic partner with significant autonomy and influence across Product, Analytics, CRM, Risk and Commercial teams.

While the role is clearly focused on the digital marketing it is expected to play a significant role in the definition of the brand strategy, social media developemnt, team competence growth and agency management.

The responsibilities

• Plan strategically and manage execution all digital marketing activities.
• Build digital channel mix aligning brand investments, partners networks and performance activities to drive down cost of acquistition
• Own the end-to-end paid media strategy across Search, Display, YouTube, Performance Max and future acquisition channels.
• Act as the recognised expert for paid acquisition, setting standards, governance, testing frameworks and best practices for the market.
• Develop annual and quarterly acquisition strategies aligned with business growth, profitability and customer quality objectives.
• Jointly shape the country marketing strategy (incl. digital and offline activities) with the Head of Marketing, contributing as an commercial partner
• Cooperate with the Digital Marketing HUB on definition of the market strategies and set the targets and lead the HUB team in campaign execution and optimization
• Own paid media investment, budget allocation, forecasting, ROAS, CPA and acquisition quality performance.
• Drive continuous optimisation through detailed analysis, experimentation, attribution, audience strategy, bidding and landing page improvements.
• Provide strategic recommendations to senior stakeholders based on market trends, competitor intelligence and performance insights.
• Partner with Product, CRM, Analytics, Risk and Brand teams to optimise the full customer acquisition journey.
• Build relationships with Google, Meta, Amazon and local strategic partners to identify innovation opportunities and early access programmes.
• Ensure compliance with advertising regulations, platform policies and responsible lending requirements.
• Coach colleagues, share expertise and digital marketing capability across the wider marketing organisation.
• Represent the performance marketing function in country planning, investment discussions and commercial reviews.

So, what skills, knowledge, and experience do you have?

• 7–10 years of experience in performance marketing with substantial hands‑on Google Ads expertise.
• Experience leading acquisition strategy in fintech, financial services, e‑commerce or another data‑driven digital business.
• Strong knowledge of attribution, analytics, conversion tracking, experimentation and budget optimisation.
• Demonstrated ability to influence senior stakeholders without relying on direct line authority.
• Experience managing significant media budgets and delivering measurable commercial impact.
• English and Spanish fluency

Nice to have:

• Strong knowledge of MX digital market trends
• Knowledge of all digital aspects of marketing and customer acquisition incl. web performance, SEO/GEO, ad platforms, programmatic, content platforms, etc.
• Understanding of performance marketing principles, customer acquisition strategies, and conversion funnel optimization.

What we can offer you

• Free on-site parking.
• Team lunches twice a week.
• Modern office conveniently located near Parque Hundido.
• Competitive compensation package with benefits above those required by Mexican labor law.
• Grow your career through learning opportunities, international exposure and meaningful projects.
• A truly international environment where you'll collaborate with colleagues across Europe, Australia and Latin America.
• A people-first culture that values collaboration, innovation and continuous improvement.
• Hybrid work model, working from our Mexico City office twice a week

IPF Digital México is an Equal Opportunity Employer, and we value diversity and inclusion in the workplace. We seek to recruit, develop, and retain the most talented people from diverse cultures, perspectives, skill, and experiences within our workforce.

All employment will be based on merit, competence, performance, and business needs.