Senior Paid Social Growth Lead

Tinuiti (Mexico)

Ciudad de México

Hybrid

MXN 600,000 - 900,000

Full time

4 days ago

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Benefits offered by this job

Unlimited PTO

16 paid holidays

Healthcare coverage

Retirement plan with 10% match

Parental leave

Learning & development opportunities

Hybrid work model

Job summary

Tinuiti (Mexico) is seeking a Paid Social Senior Specialist to build, launch, and optimize campaigns across Meta, TikTok, Pinterest Performance+, Snapchat, Reddit. You will grow new customers, revenue, and LTV while keeping efficiency on track, following clear playbooks and documenting learnings for reuse by the team.

Based in CDMX, you will join a hybrid office model with two in‑person days per week at our Reforma office, collaborating with Creative, Analytics, and Product teams to push

Qualifications

3–5+ years running Paid Social campaigns with hands-on builds.
Strong experience on Meta and TikTok; familiarity with Pinterest, Snapchat, Reddit.
Proficiency in GA4 and platform analytics; ability to translate data into actions.
Excellent client communication and cross-functional collaboration.
Advanced Excel/Sheets and presentations.

Responsibilities

Plan, launch, and optimize Paid Social campaigns to grow new customers and LTV.
Align with Tinuiti Way; share guides for repeatability.
Operate platform features and run small pilots; document learnings.
Monitor performance daily/weekly and ensure data quality.
Manage work queue; reduce waste and non-converting spend.

Skills

Paid Social expertise

Campaign management

Data analysis

Excel/Sheets

Communication

Tools

GA4

Job description

Based in CDMX, you will join a hybrid office model with two in‑person days per week at our Reforma office, collaborating with Creative, Analytics, and Product teams to push

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