Paid Social Senior Specialist

Tinuiti UK; Ciudad de México; Hybrid; MXN 780,000 - 1,020,000; Full time

Benefits offered by this job

Hybrid work model

Office in Reforma, CDMX

Job summary

Tinuiti in Mexico City is seeking a Paid Social Senior Specialist to build, launch, and optimize Paid Social campaigns across Meta, TikTok, and other platforms. You’ll drive growth in new customers, revenue, and LTV by following playbooks and translating data into action.

You’ll collaborate with Creative, Analytics, Product/ Bliss Point, and senior channel leads, documenting learnings for the team. A hybrid model with in-office days at Reforma, CDMX is required.

Qualifications

• 3-5+ years running Paid Social campaigns with hands-on builds, launches, pacing, and optimizations.
• Experience across Meta and TikTok advertising.
• Familiarity with Pinterest Performance+, Snapchat, Reddit; LinkedIn/X a plus.
• Comfortable with GA4 and platform analytics; translate data into next steps.
• Strong communication and collaboration; ability to mentor juniors and share knowledge.

Responsibilities

• Prepare on-time, accurate updates and contribute to QBR inputs; explain results and next steps in plain language linked to goals.
• Own day-to-day campaign management across Paid Social channels; apply craft with the Tinuiti Way.
• Operate platform features and run small pilots; use Bliss Point signals to guide day-to-day optimizations.
• Monitor performance daily/weekly; run basic tests with predefined success criteria and keep budgets healthy.
• Manage a clear work queue and reduce rework; document learnings and share repeatable guides.

Skills

Campaign optimization

Client communication

Cross-functional teamwork

Mentoring juniors

Paid Social management

Tools

Meta/TikTok platforms

GA4

Excel/Sheets

Job description

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste-the biggest growth killer of all-and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Paid Social Senior Specialist , you will build, launch, and improve Paid Social campaigns (Meta, TikTok, Pinterest Performance+, Snapchat, Reddit) to grow new customers, revenue, and LTV while keeping efficiency on track. You'll follow clear playbooks, turn performance data and creative learnings into next actions, and pilot practical innovations at a small scale before wider rollout. You'll work closely with Creative, Analytics, Product/Bliss Point, and senior channel leads in your Pod, communicate clearly with clients, and document what works so the team can reuse it. We align scope and expectations to our job architecture for consistency and transparent progression.

Key responsibilities

Client‑Centric

Prepare on‑time, accurate updates and contribute to QBR inputs; explain results and recommended next steps in plain language tied to goals. Take action on client requests (e.g., promo changes, budgets) within guardrails and elevate when trade‑offs are needed.

The Tinuiti Way

Own day-to-day campaign management across Paid Social (Meta, TikTok, etc). Apply strong Paid Social craft aligned with the Tinuiti Way (creative + audience + signal quality) with growing multi‑channel awareness; share simple "how‑to" guides and playbacks for repeatability.

Product‑Led

Operate platform features (Meta Advantage+/value optimization/CAPI, TikTok Smart Performance, Pinterest Performance+); run small, safe pilots and monitor outcomes before scaling. Use Bliss Point signals (e.g., Forecasting, Always‑On Incrementality, Creative Insights) shared by the team to guide day‑to‑day optimizations; log issues and feedback for Product/Analytics.

Data & Measurement‑Driven

Monitor performance daily/weekly; run basic A/Bs with predefined success criteria and simple read cadence; keep pacing and budgets healthy. Maintain signal and data quality (pixel/CAPI basics, event checks, UTMs/GA4 alignment) using checklists; partner with Analytics to validate reads and resolve anomalies.

Owner Mindset

Manage a clear work queue and deliver on time; proactively reduce rework and non‑converting spend (e.g., creative fatigue, audience overlap, "learning limited"); close the loop with documented learnings.

Ways of working and values

Greatness attracts Greatness: Seek feedback, hone craft, embrace new tools and AI. Clients grow, we grow: Focus on outcomes, evidence, and simple explanations. Culture of ownership: Move fast, cut waste, and own the result end‑to‑end.

Professional & Technical Qualifications

• 3-5+ years running Paid Social with hands‑on builds, launches, pacing, and optimizations; strong experience on Meta and TikTok.
• Confidence planning and executing across Meta, TikTok, Pinterest Performance+, Snapchat, and Reddit; familiarity with LinkedIn and X is a plus.
• Comfortable with GA4 and platform analytics; can turn data into clear next steps and basic forecasts.
• Communication and collaboration: Clear client‑facing updates; cross‑functional teamwork; ability to mentor and delegate work to more junior team members.
• Advanced Excel/Sheets and presentation tool skills

KPIs

• Growth: Increase qualified reach and new‑customer acquisition; contribute to revenue and LTV growth from Paid Social.
• Creative: Faster creative innovation cycles and higher win rate; reduced fatigue.
• Audience and signal: Expand high‑intent audiences; improve pixel/CAPI/event health; fewer "limited learning" cases.
• Innovation: Deliver a steady flow of practical innovations (creative, audience, bidding, format) and record decisions and learnings.
• Product/AI adoption: Pilot and adopt platform automation and Bliss Point‑guided optimizations with proven, incremental impact.
• Efficiency (guardrail): Maintain or improve CAC/ROAS while growing profitable volume.

We operate on a flexible hybrid model, but we love seeing our team! For this role, we ask that you come into our great office in Reforma, CDMX , two days a week. This is an essential part of how we collaborate and connect, so candidat