Senior Marketing Technology & Data Analytics Lead

Petco; Santiago de Querétaro; Presencial; MXN 1.100.000 - 1.500.000; Jornada completa

Descripción de la vacante

Petco seeks a Marketing Technology & Integrations expert to own data collection, validation, and reporting across marketing platforms in Querétaro. You will partner with Product, Engineering, Analytics and Media to implement scalable MarTech, manage data lifecycle, and run UAT for new integrations.

Strong SQL and analytics experience required. Join a fast-paced team focused on accurate measurement, audience activation, and privacy compliance, driving campaign performance and data quality across

Formación

• Bachelor's degree in marketing, analytics, IS, CS, business, or related field.
• 5+ years in Marketing Technology, Digital Analytics, Marketing Analytics, Marketing Operations, or related disciplines.
• Advanced SQL proficiency to independently query, analyze, validate, and troubleshoot complex datasets.
• Experience with cloud data platforms such as Snowflake, BigQuery, or Databricks.
• Hands-on experience with Adobe Analytics and/or Google Analytics.
• Proven experience troubleshooting marketing data feeds, integrations, reporting discrepancies, and data quality issues.
• Experience performing UAT, implementation validation, and production readiness testing.
• Strong understanding of the end-to-end MarTech ecosystem and customer data lifecycle.
• Experience supporting audience creation, segmentation, and activation strategies.
• Familiarity with attribution methodologies, identity resolution, and marketing measurement frameworks.
• Working knowledge of privacy regulations and consent management practices, including CCPA/CPRA, GDPR, and OneTrust.
• Experience managing vendor relationships and coordinating cross-functional initiatives.
• Strong analytical thinking, problem-solving, and communication skills.
• Ability to work independently, manage competing priorities, and thrive in a fast-paced environment.

Responsabilidades

• Own marketing data collection, validation, and reporting across platforms and reporting systems.
• Analyze and troubleshoot marketing data discrepancies across data feeds and platforms.
• Conduct UAT for MarTech implementations, enhancements, and vendor integrations.
• Investigate data quality issues and partner with engineering to resolve gaps.
• Pull and interpret marketing performance data using Adobe Analytics and Google Analytics.
• Develop actionable insights to improve campaign performance and measurement accuracy.
• Create documentation and testing plans to support platform enhancements.
• Support audience creation, segmentation, activation, and measurement frameworks.
• Ensure privacy compliance with regulations and consent management practices.

Conocimientos

Advanced SQL

Adobe Analytics

Google Analytics

Data analysis

Communication skills

Independent worker

Cross-functional collaboration

Educación

Bachelor's degree in Marketing, Analytics, Information Systems, Computer Science, Business, or related field

Herramientas

Snowflake

BigQuery

Databricks

OneTrust

Descripción del empleo

Petco seeks a Marketing Technology & Integrations expert to own data collection, validation, and reporting across marketing platforms in Querétaro. You will partner with Product, Engineering, Analytics and Media to implement scalable MarTech, manage data lifecycle, and run UAT for new integrations.

Strong SQL and analytics experience required. Join a fast-paced team focused on accurate measurement, audience activation, and privacy compliance, driving campaign performance and data quality across