Senior Marketing Operations Specialist

Acxiom Corporation; Ciudad de México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Acxiom Corporation in Mexico City is seeking a Senior Marketing Operations Specialist to lead data operations, campaign execution support, and reporting across marketing and CRM systems. You will optimize databases, ensure data quality, and partner with global and regional teams on acquisition workflows, governance, and automation using Marketo, Salesforce, Power BI, SQL, and Python.

This role emphasizes operational excellence, cross-functional collaboration, and scalable processes to improve

Formación

• Proficient English Speaking and Writing.
• 4+ years of experience in Marketing Operations, Revenue Operations, or Marketing Automation.
• Hands-on experience with Marketo and Salesforce CRM required.
• Experience managing marketing databases, lead lifecycle processes, and data governance initiatives.
• Comfortable working with Power BI dashboards, SQL queries, and Python-based workflows or reporting processes.
• Familiarity with marketing operations tools such as Hightouch and Cloudingo preferred.
• Familiarity with webinar, event, and content syndication campaigns.
• Experience building process automations using Power Automate.
• Strong analytical mindset with ability to interpret marketing data.
• Attention to detail and ability to manage multiple workflows.

Responsabilidades

• Manage and execute demand generation list operations across Marketo and Salesforce, including data uploads and reviews.
• Build, maintain, and optimize segmentations and lists.
• Create and manage database hygiene campaigns to standardize and enrich data quality.
• Monitor database health, integrity, and compliance across systems.
• Build Salesforce reports and dashboards to support marketing visibility and pipeline tracking.
• Develop and maintain database reports to monitor acquisition performance and data quality.

Conocimientos

English proficiency (speaking/writing)

Cross-functional collaboration

Strong analytical mindset

Campaign operations

Data governance mindset

Process optimization

Herramientas

Marketo

Salesforce CRM

Power BI

SQL

Python

Power Automate

Hightouch

Cloudingo

Descripción del empleo

Senior Marketing Operations Specialist

Empresa : Acxiom Corporation Tipo de empleo : Tiempo completo Mexico

The Senior Marketing Operations Specialist is responsible for managing marketing data operations, campaign execution support, reporting, and process optimization across the marketing organization. This role serves as a key operational partner to marketing teams by ensuring accurate data flow, scalable campaign processes, strong database governance, and reliable reporting across marketing and CRM platforms.

The role focuses heavily on acquisition workflows, database integrity, analytics, reporting, and marketing technology administration, supporting both global and EMEA marketing operations initiatives. The ideal candidate combines strong operational expertise with technical aptitude and the ability to work comfortably across marketing systems, reporting tools, and data environments.

Location: Lomas Atlas, Mexico City, MX

Please submit CV in English.

Descripción del trabajo - Senior Marketing Operations Specialist

Marketing Data & Lead Management

• Manage and execute demand generation list operations across Marketo and Salesforce, including data uploads, reviews, processing, and acquisition workflows.


• Build, maintain, and optimize our segmentations and lists.


• Create and manage database hygiene campaigns to standardize, clean, and enrich marketing data improving data quality.


• Monitor database health, integrity, and compliance across marketing systems and CRM platforms.


• Manage deduplication and lead conversion processes using tools such as Cloudingo.


• Build and maintain Salesforce reports and dashboards to support marketing visibility and pipeline tracking.


• Create and maintain database reports to monitor acquisition performance and data quality.


• Build Salesforce lists and processes to support incomplete or missing data remediation.

Campaign Execution & Acquisition Support

• Build and execute global acquisition programs to support content syndication campaigns, webinars, events, and field marketing initiatives.


• Ensure timely and accurate campaign setup, tracking, and operational execution across marketing systems.


• Partner with regional and global marketing teams to support campaign operations and lead processing requirements.

Reporting, Analytics & Technical Operations

• Build ad hoc marketing reports and dashboards for marketers and leadership teams.


• Support the development and maintenance of Power BI dashboards and reporting frameworks.


• Use SQL and reporting tools to validate, analyze, and troubleshoot marketing and CRM data.


• Utilize Python and automation tools where applicable to support reporting, operational efficiencies, and process improvements.


• Maintain reporting accuracy and consistency across marketing platforms and CRM systems.


• Support operational reporting and performance analysis using Power BI and Salesforce dashboards.


• Monitor campaign and database metrics to identify operational improvements and optimization opportunities.


• Analyze marketing and acquisition data to identify trends, gaps, and opportunities.

Marketing Technology & Systems Management

• Support and maintain integrations and reporting tools including Marketo, Salesforce, Power BI, Hightouch, and Cloudingo.


• Troubleshoot data flow and sync issues between marketing automation and CRM systems.


• Maintain documentation for operational workflows, processes, and system configurations.


• Ensure marketing operations processes align with governance, compliance, and best practices.

Process Optimization & Automation

• Identify opportunities to improve operational efficiency through automation and process enhancements.


• Build and maintain simple workflow automations using tools such as Power Automate.


• Collaborate with internal stakeholders to streamline repetitive marketing operations tasks.


• Continuously improve acquisition, reporting, and data management processes to support scale and operational excellence.

Qualifications

• Proficient English Speaking and Writing.


• 4+ years of experience in Marketing Operations, Revenue Operations, or Marketing Automation.


• Hands-on experience with Marketo and Salesforce CRM required.


• Experience managing marketing databases, lead lifecycle processes, and data governance initiatives.


• Comfortable working with Power BI dashboards, SQL queries, and Python-based workflows or reporting processes.


• Familiarity with marketing operations and data tools such as Hightouch and Cloudingo preferred.


• Familiarity with campaign execution processes for webinars, events, and content syndication programs.


• Experience building process automations using tools such as Power Automate preferred.


• Strong analytical mindset with the ability to interpret marketing and operational data.


• Excellent attention to detail and ability to manage multiple operational workflows simultaneously.

Preferred Skills

• Marketing automation and CRM administration


• Power BI reporting and dashboard navigation


• Working knowledge of SQL for data validation and troubleshooting


• Familiarity with Python for automation and operational support


• Data hygiene and enrichment management


• Lead management and acquisition operations


• Campaign execution and workflow optimization


• Reporting and dashboard development


• Process automation and operational scalability


• Cross-functional collaboration


• Analytical problem-solving mindset

Success Metrics

• Accuracy and timeliness of campaign execution and list processing


• Database health and reduction in duplicate or incomplete records


• Reporting reliability and stakeholder satisfaction


• Improved operational efficiency through automation and process optimization


• Consistency of global marketing operations support


• Reduced manual effort and improved scalability of marketing operations workflows


• Increased accessibility and usability of operational reporting for marketing stakeholders

Primary Locations:

Mexico City